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  • 1.
    Pettersson, Jennie
    Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
    “Ungdomar skiter fullständigt i om det är god litteratur eller inte”: En kvalitativ studie av fenomenet #BookTok på TikTok.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to understand how bookstores and libraries make use of  BookTok.  A theoretical framework has been used consisting of the Uses and Gratification theory, symbolic capital theory and participatory culture theory. Along the lines of this theoretical framework, semi structured interviews were designed with the help of a phenomenographic approach. The interviews were held during the autumn of 2023. Three libraries and two bookstores participated.

    In the analysis, four themes were detected in regards to the question at issue – How do bookshops and libraries make use of BookTok? The four themes are BookTok as a work tool, contact area, creative space and symbolic capital. The analysis of different themes gives us an idea of the operations participation on the grounds of TikTok – as well as their own perception of their BookTok use. 

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