Crises can take various forms, each with distinct characteristics and implications, where each type demands tailored strategies for crisis preparedness and crisis communication. For instance, creeping crises, eg. covid-19 pandemic, develop gradually, often signaled by subtle events that seem unrelated at first, making them difficult to detect until they escalate. In contrast, natural crises stem from environmental forces like earthquakes, floods, or forest fires, typically resulting in widespread destruction and loss of life. Human-made crises are triggered by deliberate actions, including terrorism, school shootings, or sabotage, often driven by intent to harm or destabilize. 

The Swedish Civil Defence and Resilience Agency (MCF) is responsible for supporting society's preparedness for accidents, crises and civil defense in Sweden. One of MCF's missions is to coordinate society's joint crisis management work, that includes coordinating the various actors' communication and collective information to the public, using digital platforms. MSB has an editorial team dedicated to working with the national portal krisinformation.se, where the team shares information about different types of crises as well as information about crisis preparedness. They also share information on their social media pages on Facebook and Instagram, and through their mobile app.

This presentation draws on an ethnographic case study, that examines the inner workings of the editorial team behind krisinformation.se at MSB, focusing on how they communicate about various types of crises through their digital platforms. The social media platforms enable a two-way communication between the team and the public, where the public can ask questions directly concerning a crisis and where the editorial team can respond with confirmed information from the agencies´ responsible for the related crisis management. The analytical discussion concerns the importance of interpersonal and institutional trust and the challenges and possibilities of crisis typologies and social media logics.