This chapter discusses the effects of corporatization on management education in the business school. It examines the rise and fall of a new, vocationally based education programme in business administration in Sweden, called Civilekonomprogrammet (CEP) over a decade or so from the mid-2000s. The chapter argues that the introduction of the CEP should be seen as an attempt at de-professionalizing the business school academics by granting more influence over the education to corporate interests. It also highlights the tension between business academics and business practitioners, represented in the tension between academic and vocational education. Civilekonomerna, the union for business graduates, had long lobbied for changes in the business education in Sweden. In 2004, they sent out a call to the business schools for developing a new model for the business degree. The politicians responded positively and the issue of business education was brought up in the Swedish parliament in 2005.