Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?
Malmö University, Faculty of Culture and Society (KS), Department of Urban Studies (US).ORCID iD: 0000-0002-8985-2749
Faculty of Economics and Sociology, University of Lodz, Lodz, Poland; Norwegian University of Science and Technology, Trondheim, Norway.
Management and Healthcare Laboratory, Institute of Management, Sant’Anna School of Advanced Studies, Pisa, Italy; Blekinge Institute of Technology, Karlskrona, Sweden.
2025 (English)In: Review of Managerial Science, ISSN 1863-6683, E-ISSN 1863-6691, Vol. 19, no 11, p. 3541-3561Article in journal (Refereed) Published
Abstract [en]

Considering rapid digital transformation and recent changes in the macro-level “rules of the game” in entrepreneurship, we aim to problematize and understand the progressive encounter and new relationship between opportunity-driven and necessity-driven entrepreneurs within the context of the gig economy. In such a setting, both traditional entrepreneurial roles and the very division between them are brought into question. Their encounter implies a deviation from the basic assumptions of what entrepreneurship entails: being the bearer of risk, taking on uncertainty and individual responsibility, and pursuing unlimited profit potential. This deviation results in a change in the rules of the game. Consequently, we learn more about how the context of moving from a pre-gig economy toward the gig economy has implications for our societal understanding of entrepreneurship as a phenomenon.

Place, publisher, year, edition, pages
Springer Nature , 2025. Vol. 19, no 11, p. 3541-3561
Keywords [en]
Gig economy, Opportunity- and necessity-driven entrepreneurship, Rules of the game
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mau:diva-74632DOI: 10.1007/s11846-025-00859-0ISI: 001427291300001Scopus ID: 2-s2.0-85218696660OAI: oai:DiVA.org:mau-74632DiVA, id: diva2:1943929
Available from: 2025-03-12 Created: 2025-03-12 Last updated: 2025-10-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Hägg, Gustav

Search in DiVA

By author/editor
Hägg, Gustav
By organisation
Department of Urban Studies (US)
In the same journal
Review of Managerial Science
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 162 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf