Design created with the use of graphic design principles is a recognized practice and is considered highly important to a designer's competence in the industry. Alongside this practice, alternative design methods such as anti-design are being developed; a criticized approach which is considered by many to be provocative and unsuitable for use. 

With the use of a qualitative research method in the form of semi-structured interviews, this study aimed to investigate how design with varied presence of graphic design principles is experienced, as well as investigating a potential correlation between a high presence of graphic design principles and good design. The study also aimed to investigate perceptions about what makes design good and bad, and whether there are principles and aspects that are of greater importance than others. As a side track, the study also sought out to investigate perceptions about anti-design, with the aim of getting closer to an answer about its potential place in the design industry. 

The results from the study indicate positive associations to design created with the use of design principles. The results also support the use of anti-design in suitable contexts and to niched target audiences.