In 2023, Barbie, , the long-awaited movie, was hyped up on social media; podcasts insisted that Barbie would be the new feminist role model. Young Icelandic feminists were eager to see her take on gender inequality issues that they have prioritized and that are prominent in the fight for gender equality in their environment. In this article, as Icelandic feminists we reflect on our own expectations and offer our views on the content and messages of the movie. We connect all this with our current and future feminist work. We collected the data through cooperative inquiry that included reflections and conversations on social media. We found that the movie could have gone further in addressing the multifaceted gender inequality issues we face today.