The power of narratives to evoke emotions, foster empathy and understanding has far-reaching consequences for how we perceive and engage with animal welfare issues and international animal rescue organizations. Storytelling has the potential to shape attitudes, break down barriers and create a deeper connection between audiences and the animal welfare causes that impact animals around the globe. This Degree Project aims to deepen our understanding of the intricate dynamics between storytelling and public responses, within the context of global animal rescue and advocacy, employing a qualitative approach of campaign case studies and interviews with advocates at global animal advocacy organizations to scrutinize the complex dynamics of storytelling, public perception and support for international animal welfare organizations. This paper examines the impact and role of storytelling in shaping and influencing public perceptions and support of international animal rescue, welfare and advocacy organizations and offers practical guidance for humanitarian organizations and communicators to better utilize storytelling and narrative to create sustained public support and advocacy for their animal welfare efforts.