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A Dispositive of Business Storytelling: The Politics of Entrepreneurship in the Bioeconomy
Malmö University, Faculty of Culture and Society (KS), Department of Urban Studies (US).ORCID iD: 0000-0003-1487-9397
Vesthimmerland Municipality, Denmark.
2023 (English)In: A World Scientific Encyclopedia of Business Storytelling: Set 1: Corporate and Business Strategies of Business Storytelling, Volume 1: Business Storytelling in Entrepreneurship / [ed] R Duncan M Pelly, World Scientific, 2023, p. 31-48Chapter in book (Refereed)
Abstract [en]

This chapter explores the politics of entrepreneurship in the bioeconomy. It explains how storytelling is used politically to promote certain kinds of entrepreneurship. The chapter questions the idea of the lone entrepreneur, who, armed with creativity, action, and risk-taking creates something new in spite of public bureaucratic structures. Instead, it shows how the bioeconomy is a step in governments’ attempts to encourage and conduct in a subtle way the transformation from an economy based on fossil fuels toward an economy based on sustainable energy sources — in this case, biogas. The chapter also discloses how farmers position themselves and enact their agendas when becoming entrepreneurs in this area. We discuss this case of business storytelling as an example of the relationship between power and entrepreneurship. The reason why biogas is particularly interesting is because of the powerful business interests in farming. Entrepreneurship is in this case used as a tool to revitalize existing power relations and their material interests rather than to create new beginnings.

Place, publisher, year, edition, pages
World Scientific, 2023. p. 31-48
Keywords [en]
Business storytelling, entrepreneurship, bioeconomy, biogas, power, narrative, lived stories
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mau:diva-64270DOI: 10.1142/9789811273452_0003Scopus ID: 2-s2.0-85177515618ISBN: 9789811279904 (print)ISBN: 9789811279928 (electronic)OAI: oai:DiVA.org:mau-64270DiVA, id: diva2:1818798
Available from: 2023-12-12 Created: 2023-12-12 Last updated: 2023-12-12Bibliographically approved

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Mølbjerg Jørgensen, Kenneth

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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