The cleaning process of the bimetallic Pt3Sn(111) surface has been studied by means of low-energy electron microscopy (LEEM), microspot low-energy electron diffraction (mu.-LEED), and X-ray photoemission electron microscopy (XPEEM). Different cleaning procedures, performed under ultra-high vacuum conditions (UHV), including sputtering with argon ions and repeated cycles of annealing up to 1500 K were investigated. In this work, we show that a clean Pt3Sn(111) surface of high structural quality with a sharp and brilliant (2 x 2) bulk reconstruction in LEED as well as a perfectly smooth surface with terraces of micron size can be achieved by sputtering, annealing at very high temperatures, followed by a subsequent slow (0.09 K/s) and careful cooling procedure. Additionally, we show the possibility of tailoring the Sn concentration in the topmost layers of Pt3Sn(111) as a function of annealing temperature and subsequent cooling rate. Structural changes of the surface are induced by Sn segregation combined with a surface order-disorder transition at 1340 K. Moreover, two new surface reconstructions depending on the cooling rate are reported.