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“Either you’re a healer or you’re not invited”: A qualitative study of how sexism is experienced by five professional women World of Warcraft players.
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to analyze five qualitative interviews in order to examine how professional women World of Warcraft players experience the sexism they’ve been exposed to within the competitive World of Warcraft player versus player community. In order to answer this I’ve formulated two questions at issue: how do women experience the dynamic between men and women World of Warcraft players? As well as: how do women feel they are affected by sexism when playing World of Warcraft? The questions are answered using Butler’s (1990) theory of gender performativity and normativity, Hirdman’s (2001) theory regarding gender contracts as well as Heidegger's (1927) ideas of hermeneutic interpretation. The results show that women experience an environment where masculinity is the normative state which creates a hierarchical dynamic where women feel they are the subordinates, and fosters circumstances where women are consistently subjected to sexism. Additionally, the professional women World of Warcraft players feel that sexism affects them in negative ways; such as triggering feelings of fear, stress and anxiety which results in various coping strategies being brought to use, in order to avoid situations which might expose them to sexism.

Place, publisher, year, edition, pages
2022. , p. 38
Keywords [en]
Gender performativity, normativity, gender contracts, hermeneutics, World of Warcraft, sexism, experiences.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:mau:diva-50361OAI: oai:DiVA.org:mau-50361DiVA, id: diva2:1640819
Educational program
KS K3 Media and Communication Studies (bachelor)
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Available from: 2024-09-05 Created: 2022-02-27 Last updated: 2025-02-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf