Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Orientalism - A Netflix Unlimited Series: A Multimodal Critical Discourse Analysis of the Orientalist Representations of Arab Identify on Netflix Film and Television
Malmö University, Faculty of Culture and Society (KS), Department of Global Political Studies (GPS).
2021 (English)Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
Abstract [en]

Orientalism was a term developed by post-colonial theorist Edward Said to describe the ways in which Europeans, or the West, portrayed the Orient as inferior, uncivilized, and wholly anti-Western. Netflix Inc., the world’s largest subscription-based streaming service, which as of 2018, expanded its streaming venue to over 190 countries globally, is the wellspring of knowledge for many people. Through the multimodal critical discourse analysis of 6 Netflix films and television programmes (Stateless, Gods of Egypt, Messiah, Al Hayba, Sand Castle, and Fauda) the study examines the extent to which the streaming giant is culpable in the reproduction of Orientalist discourses of power, i.e., discourses which facilitate the construction of the stereotyped Other. The results have shown that Netflix strengthens, through the dissemination and distribution of symbols and messages to the general population, the domination and authority over society and its political, economic, cultural, and ideological domains. Using Norman Fairclough’s approach to critical discourse analysis combined with a social semiotic perspective, this study endeavours to design a comprehensive methodological and theoretical framework which can be utilized by future researchers to analyse and critique particular power dynamics within society by exposing the dominant ideological world-view distortions which reinforce oppressive structures and institutional practices.

Place, publisher, year, edition, pages
2021. , p. 43
Keywords [en]
Netflix, Orientalism, Critical Discourse Analysis, Othering, Media, Power, Knowledge, Ideology, Hegemony
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-43793OAI: oai:DiVA.org:mau-43793DiVA, id: diva2:1569296
Educational program
KS GPS Peace and Conflict Studies
Supervisors
Examiners
Available from: 2021-06-22 Created: 2021-06-19 Last updated: 2021-06-22Bibliographically approved

Open Access in DiVA

fulltext(1195 kB)3067 downloads
File information
File name FULLTEXT02.pdfFile size 1195 kBChecksum SHA-512
b5946f8524b1ad7cf7ef5b0257d402b7641cd170ab8ee953795e6dfbf1addee729e933c09254e855e400f386eff71c3bb6d2c49686d95660fb5e31299e60799a
Type fulltextMimetype application/pdf

By organisation
Department of Global Political Studies (GPS)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 3073 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 5619 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf