This study concerns the urban development of the former industrial district Sofielund, Malmö. The area is widely know for it’s mix of cultures, activity and grass root culture, which provides the city of Malmö with a large social and culture arena. Sofielund’s central location makes it highly attractive in a planning perspective and a group of property owners, along with the municipality of Malmö, have created a BID-constellation to further develop the district. The BID-association, Fastighetsägare Sofielund, is the areas most influential development actor today and it’s also the outsourcer of two planning documents, which intends to ensure sustainable development in the area. This thesis questions the everyday use of sustainable development and critically analyze the two planning documents discursively, as well as in relation to common planning ideals. The study examine what values and assumptions the reports are based on and how they correlate with the social and cultural values Fastighetsägare Sofielund, with Malmö stad, claim to strive for in the development of Sofielund.