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Consumer benefits of mechano-active packages
Malmö högskola, School of Technology (TS).
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Genom sin forskning har Innventia lyckats uppfinna ett mekano-aktivt (rörligt) papper. Syftet med mitt arbete var att göra en studie av konsumentfördelarna med mekano-aktiva förpackningar, vilket skulle leda till framtagning av koncept eller prototyper baserade på konsumentfördelarna. Studien är utförd åt Innventia, för att bistå dem i deras fortsatta arbete med att ta fram mekano-aktiva förpackningar baserade på verkliga konsumentbehov. Studien genomfördes med hjälp av att tre fokusgrupper svarade på en enkät och deltog i workshops. Fokusgrupperna var indelade i följande kategorier: ungdomar, äldre med nedsatt rörelseförmåga samt småbarnsföräldrar, varje fokusgrupp bestod av sex deltagare. Resultatet visade att 89 % av deltagarna uppgav att de någon gång upplevde sig ha svårigheter att hantera förpackningar. Samtliga deltagare tror att dagens förpackningar kan förbättras med mekano-aktiva förpackningar. Deltagarna i studien hade en väldigt positiv inställning till mekano-aktiva förpackningar och resultatet (fick mig att dra slutsatsen) indikerade att det kan finnas (finns) en marknad för mekano-aktiva förpackningslösningar som uppfyller verkliga konsumentbehov.

Abstract [en]

Through research Innventia has successfully invented a mechano-active (motioned) paper. The purpose of the current work was to do a survey of consumer benefits of mechano-active packages, leading to creation of 1-5 simple concepts and (or) prototypes of mechano-active packages based on consumer benefits. This survey is executed for Innventia in order to help them, in their continuing work with developing mechano-active consumer based packages based on real consumer needs. Using three targeting groups answering a questionnaire and participating in workshops have carried out the survey. The targeting groups were divided into three categories: youth of today, older with reduced mobility and parents with small children; each targeting group contained six participants. The results revealed that 89 % of the participants at sometimes find packages difficult to handle. All of the participants believe that the packages of today can improve with mechano-active packages. The participants in this survey were very open-minded towards the prospect of mechano-active packages and the results (helped me come to the conclusion) indicate that there might be (is) a market for mechano-active packaging solutions that fulfil real consumer needs.

Place, publisher, year, edition, pages
Malmö högskola/Centrum för teknikstudier , 2010.
Keywords [en]
Consumer benefits, innovation, interactive materials, mechano-active materials, packaging, paper
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-20412Local ID: 10529OAI: oai:DiVA.org:mau-20412DiVA, id: diva2:1480287
Educational program
TS Produktionsledare - Media
Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2022-06-27Bibliographically approved

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