Branding a women football club: LdB FC for Life 2009 (English)In: Best Practices in Sport Facility, 2009, p. 254-255Conference paper, Oral presentation with published abstract (Other academic)

Abstract [sv]

Varumärkesbyggande av kvinnliga produkter via damfotboll, fallet LdB FC.

Abstract [en]

LdB FC, a women football club in Malmö, stands out as a good example of the increasing commercialisation and its impact on the conditions for a swedish women football club.

Place, publisher, year, edition, pages

2009. p. 254-255

National Category

Business Administration

Identifiers

URN: urn:nbn:se:mau:diva-11828Local ID: 10744OAI: oai:DiVA.org:mau-11828DiVA, id: diva2:1408872

Conference

Congress of the European Association for Sport Management (EASM), Amsterdam, Netherland (2009)

Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2025-09-08Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

http://www.easm2009.com/http://easm.net/index.php?option=com_rubberdoc&view=category&id=106%3A2009&Itemid=188

Authority records

Carlsson, BoNormark, Gun

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Carlsson, BoNormark, Gun

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Sport Sciences (IDV)

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Business Administration

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