People with disabilities are in many cases only present in everyday life through stereotypical representations in media. Those stereotypes matter: they influence everyday social interactions as well as political guidelines and measures and they can legitimize discrimination and social oppression. The purpose of this on-going research project is to identify and problematize activist strategies that are used to change restricting cultural representations in the contemporary Swedish society. The focus is on activist cultural representations made within performing arts in a broad sense, in different types of media and in public spaces. The sociologist Stuart Hall’s (2003) representation theory and feminist theory on intersectionality, body, (dis)ability and the stare create a theoretical framework (see f.ex. Campbell 2012; de los Reyes & Mulinari 2005; Garland-Thomson 2009). In this paper preliminary results from the first case study will be discussed: The Gothenburg Collective for Independent Living (Göteborgskooperativet för Independent Living, GIL) and their campaigns for making the Swedish society less discriminatory and more accessible and equal.