The purpose of this study was to examine the characteristics of those who purchase sexual merchandise on the Internet, what merchandise they purchase, and the reason they use the Internet for this purpose. Data were collected through a Web questionnaire. Approximately 30% of the 1,614 respondents who reported to use the Internet for sexual purposes had purchased sexual merchandise online. The results suggested those who purchased sexual merchandise were older adults and in relationships. In addition, they had a relatively high level of sexual activity. Vibrators/dildos were the most popular items, and the primary reason given for making the purchase online was convenience.