The purpose of the dissertation is to understand and explain howthe narrative image of the Swedish hooligan and hooliganism iscreated and recreated in various (media) descriptions. The dissertationconsists of four articles and one summarising chapter. Analysisof different types of media and in-depth interviews constitute thesource material for the study, which provides new insights intoSwedish hooligan culture. One important conclusion of the study isthat hooliganism is understood differently depending on the beholder’sposition in the hooligan landscape. The dissertation alsodemonstrates how various media narratives have had a decisivefunction in the rise, expansion and manifestation of Swedish hooliganculture.