This article approaches the subject of German film policy in Sweden during World War II from a new perspective. While several film scholars have mapped the connections between the German and Swedish film industries in the past, less is known about the German surveillance of Swedish film criticism, Swedish cinema audiences and Allied newsreel competitors. Drawing on previously overlooked archival material from the German film company Ufa's Swedish subsidiary, digital newspaper archives and previous research on German film strategies abroad, this article offers new insights into the ways Ufa monitored the film market in neutral Sweden.