In our time, it is not the product itself which carries value, but rather the brand name that comes with it. Brands – protected by copyrights laws – represent financial and emotional value. People wanting to create social change therefore need to look beyond the product and focus on the brand instead. In order to change, go for the brand.

In our time, it is not the product itself which carries value, but rather the brand name that comes with it. Brands – protected by copyrights laws – represent financial and emotional value. People wanting to create social change therefore need to look beyond the product and focus on the brand instead. In order to change, go for the brand.