What does it mean when activist networks describe themselves as ‘European’ or ‘Global’? Existing studies into the geographic character of such networks have focused on the interplay between multiple ‘levels’. However, there is a need for greater research on the discursive function played by geographic descriptors within the formation of activist networks. This article examines the use of multiple geographic descriptors to articulate a particular activist network – the ‘Seattle to Brussels’ (S2B) network – consisting of European-based groups contesting the form of multilateral trade governance embodied in the WTO. To map out how groups forged relations with one another under a ‘European’ identity, the article applies a discourse theoretical analysis to extensive empirical data including interviews with activists and participant observation at key events. The article has relevance to understanding both how transnational protest networks are formed and the role of multiple geographic signifiers in global politics.