The last decade, Nordic families have started to employ nannies and au pairs to an extent previously never experienced. Political initiatives such as tax deductions for household services, together with global trends of ‘care chains’, have created a private market for care services, which have made it possible for families to hire cheap female, and often migrant, care labour. In the case of Sweden, this is an indication of a re-familializing trend in politics of care and family; a move away from a social democratic welfare regime, towards the privatized and marketized care/family solutions of other Western countries. This qualitative study of Swedish families who hire nannies/au pairs shows how the dual earner/dual carer ideal is being replaced by a dual earner/privately outsourced care ideal, a shift that requires particular forms of accounting for their practices on the part of the parents, related to the discourse of gender equality as well as narratives of what is ‘best for children’. This, we argue, indicates that gender equality and ‘good care’ for children is increasingly becoming a class privilege.