This paper analyses the development of the sport event policy in the case of Denmark, a small, Western country with no mega sport event hosting experience.Based on an analysis of archival documents, media coverage and interviews withrepresentatives of sport federations, municipalities, and the organisations carrying out the event policy, the paper traces the start of the policy to 1994 when theDanish sport confederation (DIF) founded Idrætsfonden Danmark (The SportsFoundation Denmark) supported by among others the Danish ministry of culture.Drawing on the sociology of translation, the paper shows how the policy slowlymanaged to showcase (‘problematise’) events as suitable investments for bothsport organisations, municipalities and the state. The interest of the state showedin particular as the Ministry of culture increased its funding temporarily in 2007and permanently in 2014. Finally, the paper shows how this development and national recognition is reflected in the policy’s impact on the stakeholders, whichchanges from an initial one-way form of financial support and advice related toa specific event to a freer form, a “triangle” in which all corners (the policy, thesport federations, and the municipalities) share the responsibly for developingDenmark as a host of international sport events.