Team Members: friends, colleagues, or foes?: A qualitative study about young female football players’ (social media) communities
2024 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
Football is the biggest sport in Sweden, with around 1.4 million members. Female members are a minority, and significantly more teenage girls than boys drop out of the sport: Between the ages of 16 and 20, 21 per cent of girls in Sweden stop playing football compared with eight per cent of boys. This study therefore examines the women’s football community, with a particular focus on creating a more positive environment for young female players and encouraging more players to stay in the sport. As scholars have suggested that social media is good for creating a space for female athletes as well as fans, this thesis focuses on the importance of social media for community. By discussing community and social media with young female football players in focus groups, this study was able to highlight their experiences and opinions. The participants in the focus group enjoy practicing football since they do something they like with peers. Participants want to develop their footballing skills, but to do this they need to be part of a team where they feel comfortable. There are different ambitions and different levels of play, which can make it difficult for an individual player to find the right team. They also have to deal with the fact that people outside the community have prejudices against female football players. Social media means that individual professional players can project an idea of what it means to be a woman and play football at a high level. This is a positive development for young players, both because they are inspired and because women football players are now more visible and are being taken more seriously.
Place, publisher, year, edition, pages
2024. , p. 77
Keywords [en]
Women’s football, Girl’s football, Community, Community of Practice, Social media
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:mau:diva-71400OAI: oai:DiVA.org:mau-71400DiVA, id: diva2:1901531
Educational program
TS Media Technology: Strategic Media Development
Supervisors
Examiners
2024-09-272024-09-272024-09-27Bibliographically approved