Malmö University Publications
2728293031323330 of 239
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Team Members: friends, colleagues, or foes?: A qualitative study about young female football players’ (social media) communities
Malmö University, Faculty of Technology and Society (TS).
2024 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Football is the biggest sport in Sweden, with around 1.4 million members. Female members are a minority, and significantly more teenage girls than boys drop out of the sport: Between the ages of 16 and 20, 21 per cent of girls in Sweden stop playing football compared with eight per cent of boys. This study therefore examines the women’s football community, with a particular focus on creating a more positive environment for young female players and encouraging more players to stay in the sport. As scholars have suggested that social media is good for creating a space for female athletes as well as fans, this thesis focuses on the importance of social media for community. By discussing community and social media with young female football players in focus groups, this study was able to highlight their experiences and opinions. The participants in the focus group enjoy practicing football since they do something they like with peers. Participants want to develop their footballing skills, but to do this they need to be part of a team where they feel comfortable. There are different ambitions and different levels of play, which can make it difficult for an individual player to find the right team. They also have to deal with the fact that people outside the community have prejudices against female football players. Social media means that individual professional players can project an idea of what it means to be a woman and play football at a high level. This is a positive development for young players, both because they are inspired and because women football players are now more visible and are being taken more seriously.

Place, publisher, year, edition, pages
2024. , p. 77
Keywords [en]
Women’s football, Girl’s football, Community, Community of Practice, Social media
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:mau:diva-71400OAI: oai:DiVA.org:mau-71400DiVA, id: diva2:1901531
Educational program
TS Media Technology: Strategic Media Development
Supervisors
Examiners
Available from: 2024-09-27 Created: 2024-09-27 Last updated: 2024-09-27Bibliographically approved

Open Access in DiVA

fulltext(9450 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 9450 kBChecksum SHA-512
f3f067ab024e59593622fb40e64ed3dfbe9841657bc6f56d899c97205e8fb6e886b1fd5df6c80249c2104db0d956b00932bc40e3f8947e65aa034afa71d7cfa5
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Ström Hylén, Carina
By organisation
Faculty of Technology and Society (TS)
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
2728293031323330 of 239
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf