Shared housing is a rather unusual phenomenon in Sweden. However, due to the decreasing availability of affordable housing and a large share of single-person households in urban areas, sharing is on the rise and new forms of shared housing have entered the market. By analysing how shared housing overlaps with existing patterns of socioeconomic segregation and by interviewing developers of diverse forms of shared housing in the cities of Stockholm and Malmö, this article aims to evolve the understanding of sharing housing from a perspective on housing inequality. We find that while many households are sharing housing because there are no other options, others share because they have the possibility to share certain spaces and facilities, which makes life easier and enhances a sense of togetherness. While the first category is concentrated in marginalized and racialized areas of the cities, the other category is concentrated in well-off areas. Developers offering shared solutions in marginalized areas are few but do so based on a discourse of ‘receiving less for more’, while developers offering shared housing in wealthier districts are doing so based on ‘sustainability’ and ‘making life easier’, as the shared housing includes private facilities and services that aim to support an effortless lifestyle in districts with existing urban assets. The conclusion is that sharing housing is no longer solely built on community spirit and de-growth, but sharing housing is also a reflection of contemporary housing inequality.