In 2019, protesters led by the Sudanese Professionals Association (SPA) mobilized to ignite a revolution that dismantled decades of authoritarian rule. Over the past decade, scholarship of Communication for Development and Social Change (CDSC) and Strategic Communication Management (SCM) has had a blind spot for social change events that emerged outside of the professional fields of international development communication. The Sudanese Revolution, part of what is now called the ‘second Arab Spring’, is such a point in case. This chapter fills part of this scholarly gap and applies a generic CDSC and SDM framework on an empirical case of social movement communication in Sudan. The purpose of this chapter is thus to draw empirical insights on how the SPA communicated, organized, led the protests that led to the ongoing process of socio-political transformation in Sudan. The SPA prepared and developed national action plans and visions for the ongoing governance and sustainability challenges that face Sudan, such as corruption, inflation, extreme poverty, violence, climate change and famine. Insights from the Sudanese Revolution and the role of the SPA as a case-study, through the lenses of CDSC and SCM, will be valuable for further theoretical reflections on public participation, citizen engagement and strategic communication for social change.