Malmö University Publications
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Enhancing the Digital Transformation of Sports Arenas
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.ORCID iD: 0000-0002-3488-708X
2022 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

Developments within digital technology are redefining how spectators will experience sport in the future. Combined with current crises, it creates new demands on how sports arenas can generate visitors to their events. An alternative can be virtual arenas. Therefore, this study aimed to understand the visitor’s expectations of a virtual arena and identify key factors that affected potential spectators’ intentions to visit a virtual arena. This qualitative study collected empirical data through focus groups. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) was used as a theoretical foundation for the analysis. This study results in an enhanced hypothetical model arguing for additional elements affecting a spectator’s intention to visit a virtual arena. Our research contributes to helping shape future research on and practical implementation of virtual arenas.

Place, publisher, year, edition, pages
2022.
Keywords [en]
Virtual arena, virtual reality spectatorship (VRS), sports media consumption (SMC), technology acceptance, spectatorship, UTAUT, UTAUT 2
National Category
Business Administration
Research subject
Organisational studies
Identifiers
URN: urn:nbn:se:mau:diva-66954OAI: oai:DiVA.org:mau-66954DiVA, id: diva2:1854654
Conference
R&D Management, 9-13 July 2022, Trento, Italy
Available from: 2024-04-26 Created: 2024-04-26 Last updated: 2024-04-30Bibliographically approved

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Packmohr, Sven

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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  • Other locale
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Output format
  • html
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