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Who relates to whom and according to which rationale?: Visibility and advocacy in the Ugandan LGBT plus Twittersphere
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-5097-6218
Kristiania Univ Coll, Oslo, Norway.
Uppsala Univ, Uppsala, Sweden.
2025 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 27, no 7, p. 4326-4346Article in journal (Refereed) Published
Abstract [en]

An increase in international funding for LGBT+ rights advocacy in Uganda has resulted in not only a mushrooming of organizations but also intra-community competition for visibility, attention, and limited resources. Against this backdrop, we set out to study how organizations relate to each other in the Ugandan LGBT+ Twittersphere. Following an analytical framework around rationalities of mediated participation, we study with whom Ugandan LGBT+ organizations relate through mapping retweets and @mentions emanating from selected Twitter accounts. The resulting network maps reveal a dividing line between more well-funded and internationally connected organizations and lesser established organizations. By supplementing the network analysis with qualitative readings of key accounts and semi-structured interviews, we conclude that access to international funds and negotiating visibility explains the network structures. The article thus reveals interesting Twitter practices, showing LGBT+ organizations use the platform as a means for negotiating and claiming space inside the Ugandan LGBT+ community.

Place, publisher, year, edition, pages
Sage Publications, 2025. Vol. 27, no 7, p. 4326-4346
Keywords [en]
Advocacy, LGBT plus, rationality, social media, Twitter, Uganda
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:mau:diva-66900DOI: 10.1177/14614448241236853ISI: 001187823700001Scopus ID: 2-s2.0-85188273502OAI: oai:DiVA.org:mau-66900DiVA, id: diva2:1854482
Available from: 2024-04-25 Created: 2024-04-25 Last updated: 2025-08-11Bibliographically approved

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Svensson, Jakob

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Citation style
  • apa
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More languages
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