Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Digitising Miles and Snow: using cluster analysis to empirically derive digital business strategy types
Osnabrueck Univ, Technol & Innovat Management, Osnabruck, Germany..
Osnabrueck Univ, Technol & Innovat Management, Osnabruck, Germany..
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.ORCID iD: 0000-0002-3488-708X
2023 (English)In: Technology Analysis & Strategic Management, ISSN 0953-7325, E-ISSN 1465-3990Article in journal (Refereed) Epub ahead of print
Abstract [en]

Digitisation is among the macro-trends that significantly influence the business world in the twenty-first century. Firms striving to succeed in this environment must develop new strategic approaches. The accelerating development of information technology (IT) drives digitisation. Therefore, IT and business strategies must be integrated. In this context, the information systems literature promotes the concept of digital business strategies (DBSs), reflecting a fusion between IT and business strategies. However, knowledge of the types and characteristics of such DBSs is currently scarce. Therefore, we developed a conceptually and empirically grounded typology of DBS based on the well-known business strategy classification by Miles and Snow (1978). Using a dataset comprising 192 firms worldwide, we conducted a cluster analysis, identified basic types of DBS, and evaluated their effects on firm performance. Moreover, we identified four types of DBS: non-digital reactor, analyser, digital opportunist, and digital producer. The study contributes to a better understanding of new business strategy concepts in the digitisation context.

Place, publisher, year, edition, pages
Routledge, 2023.
Keywords [en]
Digitisation, business strategy, firm performance, cluster analysis
National Category
Information Systems, Social aspects Business Administration
Identifiers
URN: urn:nbn:se:mau:diva-61882DOI: 10.1080/09537325.2023.2234508ISI: 001033829600001Scopus ID: 2-s2.0-85165515753OAI: oai:DiVA.org:mau-61882DiVA, id: diva2:1788266
Available from: 2023-08-16 Created: 2023-08-16 Last updated: 2023-08-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Packmohr, Sven

Search in DiVA

By author/editor
Packmohr, Sven
By organisation
Department of Computer Science and Media Technology (DVMT)Data Society
In the same journal
Technology Analysis & Strategic Management
Information Systems, Social aspectsBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 139 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf