In this article, I aim to show how populism can be used as an analytical category to make sense of how anti-immigration claims are articulated in far-right political discourse. I will do this by giving examples of and drawing attention to how the anti-immigration claims are articulated via the populist divide, namely anti-elitism and people-centrism, and delve into the issue of which people are mobilised against which elite in articulatory practice. I use narrative analysis to link individual newspaper texts to dominant storylines of the nation (master narratives) in the continuous construction of national identity. The material is based on 169 articles published in the socially conservative online newspaper Samtiden between 2016 and 2022 on national identity. The results from the narrative analysis indicate that far-right populist discourse conveys nostalgia for a golden age and a cohesive and homogenous collective national identity, combining ideals of cultural conformism and socio-economic fairness against the fragmentary political agenda of different elites, spelling out a message that everything was better before.