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Urbant varumärkesbyggande genom idrott: Skatestaden Malmö
Malmö University, Faculty of Education and Society (LS), Department of Sports Sciences (IDV).
Malmö stad.
2020 (Swedish)In: Sport management, del 3. Idrottens marknader och konsumtionskultur / [ed] Bäckström, Å; Book, K. Carlsson, B; Fahlström, P-G., Stockholm: SISU Idrottsböcker , 2020Chapter in book (Other academic)
Place, publisher, year, edition, pages
Stockholm: SISU Idrottsböcker , 2020.
Keywords [sv]
skateboard, urbant varumärkesbyggande, place marketing, sport
National Category
Sport and Fitness Sciences
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URN: urn:nbn:se:mau:diva-56670ISBN: 9789177270782 (print)OAI: oai:DiVA.org:mau-56670DiVA, id: diva2:1718969
Available from: 2022-12-14 Created: 2022-12-14 Last updated: 2025-03-06Bibliographically approved

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Book, Karin

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CiteExportLink to record
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