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Minska matsvinnet: Hur produktdesign kan användas för att minska matsvinn i svenska ensamhushåll
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 HE creditsStudent thesisAlternative title
Reduce the food waste : How product design can be used to reduce food waste in swedish single households (English)
Abstract [sv]

Studien tar avstamp i frågeställningen: Hur kan man genom design minska matsvinn i Sveriges ensamhushåll? Frågan undersökes med hjälp av en användarcentrerad designprocess där tyngdpunkten ligger på att belysa varför människor slänger mat och vilka metoder som är effektiva för att motverka det. Till grund för studien ligger det stora resursslöseri som matsvinn bidrar till. Livsmedelsproduktionen står för mellan 21–37 % av alla växthusgasutsläpp i världen och dessutom slängs ca en tredjedel av all mat som produceras globalt. Det i sin tur innebär alltså att utsläpp görs helt i onödan. 

Genom en designprocess som inkluderat probes, fokusgrupp, workshop, skiss och prototyp har ett designförslag tagits framför att uppmuntra och inspirera till en beteendeförändring kring matsvinnsvanor. Resultatet visade att rester, slattar och stumpar ofta blir kvar i kylen för att till sist kastas bort. Genom att använda designförslaget, som är en kortlek med livsmedel som ofta blir rester, kan man påminnas och synliggöra rester på ett effektivt sätt. 

Abstract [en]

This study begins with the research question: How can design help reduce food waste in single households in Sweden? The issue was researched with a user centered design process where the main focus was to show why people throw food away and what methods are efficient in counteracting that.

The base of this research is the huge waste of resources that food waste contributes to. Food production makes up between 21–37% of all greenhouse gas emissions in the world and in addition to that about one third of all food being produced is thrown out. This means that a lot of greenhouse gas is being emitted unnecessarily.

Using a design process including a probe, focus group, workshop, sketching and prototyping a design suggestion has been presented to encourage and inspire a behavioral change when it comes to food wasting habits. The result shows that food scraps and leftovers more than often are forgotten and left in the fridge only to later be thrown away. By using the design suggestion, a deck of cards with food that often ends up as waste as motives, the scrapes will be made visible and the user will be reminded to use them in an efficient way. 

Place, publisher, year, edition, pages
2022. , p. 48
Keywords [en]
Product design, user centered design, sustainable development, food waste
Keywords [sv]
Produktdesign, användarcentrerad design, hållbar utveckling, matsvinn
National Category
Design
Identifiers
URN: urn:nbn:se:mau:diva-54743OAI: oai:DiVA.org:mau-54743DiVA, id: diva2:1693281
Educational program
KS K3 Produktdesign
Supervisors
Examiners
Available from: 2024-09-05 Created: 2022-09-06 Last updated: 2024-09-05Bibliographically approved

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