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Kommunicera digitalisering i traditionella verksamheter: Lost in translation
Malmö högskola, Faculty of Technology and Society (TS).
Malmö högskola, Faculty of Technology and Society (TS).
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 13 HE creditsStudent thesisAlternative title
Communicating digitalization in a traditional company : Lost in translation (English)
Abstract [sv]

Digitaliseringen av samhället skapar ständigt nya förutsättningar för förändring. Fenomenet ställerkrav på bolag att förändras och följa med i utvecklingen, vilket skapar nya utmaningar för traditionellabolag. Förändringsinitiativ som motiveras genom att säga att man “behöver bli mer digitala”förutsätter att det finns en grundläggande förståelse för digitalisering som fenomen. Dennafenomenografiska studie behandlar hur medarbetare i ett traditionellt bolag tolkar och uppleverförändringen. Studien lyfter hur förgivettagande av att det finns en konsensus kring digitalisering kanpåverka en digital förflyttning i ett traditionellt bolag. Genom interaktiva intervjuer kartladesmedarbetarnas digitala arbetsmiljö samt upplevelser av den digitala resan. Visualisering av detta harkunnat visa olika sätt att lyfta in digitalisering som fenomen som tolkningsram för förändringar, ochvisa på hur olika förståelse för fenomenet kan visa sig i ett traditionellt tänk på produkt och affär.Risken i detta fallet ligger i hur den digitala resan kan motiveras som relevant. De riskerar att tolkaförändringen som att det handlar om “IT-avdelningen” när digitala initiativ motiveras. Slutsatsenbelyser behovet av en diskussion om det förgivettagna, som förankras i Latours resonemang om matterof concern, samt lyfter visualiseringens roll i att synliggöra detta.

Abstract [en]

The digitalization of society is constantly creating new conditions for change. The phenomenon placesdemands on companies to change and keep up with the continuous developments, which creates newchallenges for traditional companies. Initiatives for change that are motivated by saying that one“needs to become more digital” presuppose that there is a basic understanding of digitalization as aphenomenon within the organization.This phenomenographic study deals with how employees in a traditional company interpret andexperience the change. The study highlights how the presumption that there is a consensus aboutdigitalization can affect a digital journey in a traditional company. Through interactive interviews, theemployees' digital work environment and experiences of the digital journey were mapped. Visualizationof this shows different ways of elevating digitalization as an interpretive framework for change.Furthermore, the study shows how different understandings of the phenomenon can manifest themselvesin a traditional way of thinking about product and business. The risk in this case lies in how the digitaljourney can be justified as relevant to this group of employees. They risk interpreting the change asmeaning that it is concerning the "IT department" whenever digital initiatives are motivated. Theconclusion highlights the need for a discussion about the presupposed, which is anchored in Latour'sreasoning on matters of concern, and highlights the role of visualization in making this visible

Place, publisher, year, edition, pages
2021. , p. 34
Keywords [en]
Matter of concern, Digitalization, Traditional company, Digital company, Understanding
Keywords [sv]
Matter of concern, Digitalisering, Traditionellt bolag, Digitalt Bolag, Förståelse
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:mau:diva-44375OAI: oai:DiVA.org:mau-44375DiVA, id: diva2:1575949
Educational program
TS IT och ekonomi
Supervisors
Examiners
Available from: 2021-07-01 Created: 2021-06-30 Last updated: 2022-06-27Bibliographically approved

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CiteExportLink to record
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Citation style
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