In this thesis, I aim to make visible and discuss the norms that can be found in some of the Sweden Democrats’ central documents pertaining to a definition of their nation-building. I have used critical discourse analysis to discuss these documents, that is Sweden Democrats’ party program, and a speech held by the leader of the party, Jimmie Åkesson. In this material, I identified three themes: essential differences; family, equality and gender; and the People’s home. The People’s home is a subcategory to essential differences and family, equality and gender. I analysed these themes by using a norm critical perspective. The results of my study are, among others, that the norms in the central documents create a normative Swedish “we” that excludes the “other”. The “other” is sometimes the “cultural other” and sometimes the “sexual other”. The Sweden democrats paints a picture of the “cultural other” as unable to adapt in to the Swedish normative “we”.