The aim of this essay is to determine why some specific NFT’s in large collections are sold for much greater sums than others. By analyzing the top five most expensive NFT’s out of  the NFT collection Board ape yacht club, I hope to find the common aspects among these that might be  determining factors for their high valuation. Specific traits of the NFT’s and their rarity will be showcased and analyzed. The analysis is done through the means of visual analysis focusing on connotations of each NFT. The result shows that the primary cause for high valuation is rarity which makes NFT’s and other collectables more desirable. Unique esthetics may also play a role by representing traits the potential owner of an NFT may want to associate with.