This comment on Larner's (2011) article deals with the political power of certain conceptualisations of neoliberalism and questions the Anglo-American ways of reading the history of neoliberalism. The inclusion of key moments of neoliberalisation and crisis outside the Anglo-American world would provide different readings of the processes of neoliberalisation. The ‘choice’ of crises matters for our understanding of the contemporary neoliberal condition.