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“Ungdomar skiter fullständigt i om det är god litteratur eller inte”: En kvalitativ studie av fenomenet #BookTok på TikTok.
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Young people don't give a damn whether it's good literature or not" : A qualitative study of the phenomena #BookTok on TikTok (Swedish)
Abstract [sv]

Syftet med detta arbete har varit att undersöka hur BookTok används av bokhandlare och bibliotek. Till hjälp har ett teoretiskt ramverk använts bestående av Uses and Gratification,symboliskt kapital samt deltagarkultur. Utifrån detta ramverk har det gjort semistrukturerade intervjuer som analyserats med hjälp av fenomenografiska metoder. Intervjuer gjordes med tre bibliotek och två bokhandlar i södra Sverige under hösten 2023.

 I analysen av materialet kunde fyra teman särskiljas utifrån huvudfrågeställningen – hur använder bokhandlare och bibliotek BookTok? Dessa fyra teman är BookTok som arbetsverktyg, kontaktyta, kreativ yta och symboliskt kapital. Analysen av de olika teman ger oss en idé om hur verksamheternas deltagande ser ut på plattformen samt hur bokhandlarna och biblioteken själva ser på deras användning av BookTok. 

Abstract [en]

This study aims to understand how bookstores and libraries make use of  BookTok.  A theoretical framework has been used consisting of the Uses and Gratification theory, symbolic capital theory and participatory culture theory. Along the lines of this theoretical framework, semi structured interviews were designed with the help of a phenomenographic approach. The interviews were held during the autumn of 2023. Three libraries and two bookstores participated.

In the analysis, four themes were detected in regards to the question at issue – How do bookshops and libraries make use of BookTok? The four themes are BookTok as a work tool, contact area, creative space and symbolic capital. The analysis of different themes gives us an idea of the operations participation on the grounds of TikTok – as well as their own perception of their BookTok use. 

Place, publisher, year, edition, pages
2024. , p. 53
Keywords [en]
BookTok, Bookstore, Library, Interview, Phenomenographic, Uses and Gratification, Symbolic Capital, Participatory Culture.
Keywords [sv]
BookTok, Bokhandel, Bibliotek, Intervju, Fenomenografi, Uses and Gratification, Symboliskt kapital, Deltagarkultur.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:mau:diva-67016OAI: oai:DiVA.org:mau-67016DiVA, id: diva2:1855154
Educational program
KS K3 Media and Communication Studies (bachelor)
Supervisors
Examiners
Available from: 2024-05-08 Created: 2024-04-29 Last updated: 2024-05-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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