This project develops and designs innovative experiences in the context of classical music and live concerts. It is based on the work of three cultural institutions in the Øresund region – Malmö Symphony Orchestra, The Royal Danish Theatre, and Copenhagen Phil – using them as laboratories for developing and testing new concepts, focusing on artistic and technological productions and products, and sustainable business models. The project explores mobile services and other digital solutions, but also visual and interactive experiences in concert halls and other public spaces. One of the main goals is to attract new audiences to classical music. The project is funded by The European Union Interreg IVA ÖKS, and co-funded by Region Skåne.

Project partners: Malmö symfoniorkester, Det Kongelige Teater, Sjællands symfoniorkester, Det Kongelige Danske Kunstakademis Skoler for Arkitektur, Design og Konservering (KADK), Øresundskomiteen.

Financer: European Union Regionfond - Interreg IV A.