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Hägg, Gustav, Docent / Associate ProfessorORCID iD iconorcid.org/0000-0002-8985-2749
Publications (10 of 15) Show all publications
Hägg, G., Kurczewska, A. & Poček, J. (2025). A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?. Review of Managerial Science, 19(11), 3541-3561
Open this publication in new window or tab >>A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?
2025 (English)In: Review of Managerial Science, ISSN 1863-6683, E-ISSN 1863-6691, Vol. 19, no 11, p. 3541-3561Article in journal (Refereed) Published
Abstract [en]

Considering rapid digital transformation and recent changes in the macro-level “rules of the game” in entrepreneurship, we aim to problematize and understand the progressive encounter and new relationship between opportunity-driven and necessity-driven entrepreneurs within the context of the gig economy. In such a setting, both traditional entrepreneurial roles and the very division between them are brought into question. Their encounter implies a deviation from the basic assumptions of what entrepreneurship entails: being the bearer of risk, taking on uncertainty and individual responsibility, and pursuing unlimited profit potential. This deviation results in a change in the rules of the game. Consequently, we learn more about how the context of moving from a pre-gig economy toward the gig economy has implications for our societal understanding of entrepreneurship as a phenomenon.

Place, publisher, year, edition, pages
Springer Nature, 2025
Keywords
Gig economy, Opportunity- and necessity-driven entrepreneurship, Rules of the game
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-74632 (URN)10.1007/s11846-025-00859-0 (DOI)001427291300001 ()2-s2.0-85218696660 (Scopus ID)
Available from: 2025-03-12 Created: 2025-03-12 Last updated: 2025-10-16Bibliographically approved
Hägg, G. & Kurczewska, A. (2025). Clarifying the sharing, gig, and on-demand economies and their implications for entrepreneurship: A systematic literature review. Entrepreneurial Business and Economics Review, 13(2), 83-100
Open this publication in new window or tab >>Clarifying the sharing, gig, and on-demand economies and their implications for entrepreneurship: A systematic literature review
2025 (English)In: Entrepreneurial Business and Economics Review, ISSN 2353-883X, E-ISSN 2353-8821, Vol. 13, no 2, p. 83-100Article, review/survey (Refereed) Published
Abstract [en]

Objective: The article aims to develop conceptual clarity around the three distinct terms emanating from the growing platform economy, i.e., the sharing, gig, and on-demand economies and link them to entrepreneurship. Research Design & Methods: We applied the aggregative systematic review methodology. We did it to clarify and operationalise the differences among the on-demand, gig, and sharing economies, as well as seek to address implications for how each specific type of platform economy concept influences entrepreneur-ship and impacts our understanding of it. Findings: The article sets out to define and increase understanding of what is behind the on-demand, gig, and sharing economies. We argue that the lack of consistent definitions of all three phenomena has resulted in several misconceptions and perhaps reduced potential progress with further studies, which now require more knowledge structuring and organisation regarding the three concepts. Implications & Recommendations: The article provides important nuances to concretise fundamental distinctions among the three concepts and their implications for platform entrepreneurship. Although, at first glance, the differences might seem subtle, they are essential to address a rising complexity related to entrepreneurship. Contribution & Value Added: Through its findings, the article presents criteria for enhancing conceptual clarity among the sharing, gig, and on-demand economies as well as links these three concepts to entrepreneur-ship. By doing so, the article also identifies some intersections with different entrepreneurship forms.

Place, publisher, year, edition, pages
Cracow University of Economics, 2025
Keywords
Entrepreneurship, SLR, the gig economy, the on-demand economy, the sharing economy
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-78771 (URN)10.15678/EBER.2025.130205 (DOI)001524143100005 ()2-s2.0-105010297547 (Scopus ID)
Available from: 2025-08-11 Created: 2025-08-11 Last updated: 2025-08-13Bibliographically approved
Haataja, V., Hägg, G., Kurczewska, A. & McKelvie, A. (2025). Navigating Ethical Space in Entrepreneurship – Paths to Entrepreneurial Responsibility. In: Academy of Management Proceedings, Academy of Managemen: . Paper presented at 85th Annual Meeting of the Academy of Management, 25-29 July, Copenhagen, Denmark. Academy of Management (1)
Open this publication in new window or tab >>Navigating Ethical Space in Entrepreneurship – Paths to Entrepreneurial Responsibility
2025 (English)In: Academy of Management Proceedings, Academy of Managemen, Academy of Management , 2025, no 1Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Academy of Management, 2025
Series
Academy of Management Proceedings, ISSN 0065-0668, E-ISSN 2151-6561 ; 2025:1
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-80618 (URN)10.5465/amproc.2025.22770abstract (DOI)
Conference
85th Annual Meeting of the Academy of Management, 25-29 July, Copenhagen, Denmark
Available from: 2025-11-13 Created: 2025-11-13 Last updated: 2025-11-13Bibliographically approved
Hägg, G., Jones, C. & Wraae, B. (2025). Who is the entrepreneurial educator?: A transferability perspective to tease out antecedents needed to form a signature pedagogy. International Journal of Entrepreneurial Behaviour & Research, 31(8), 1988-2007
Open this publication in new window or tab >>Who is the entrepreneurial educator?: A transferability perspective to tease out antecedents needed to form a signature pedagogy
2025 (English)In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 31, no 8, p. 1988-2007Article in journal (Refereed) Published
Abstract [en]

Purpose Entrepreneurial education (EE) has grown rapidly and become important for how we prepare future generations for work. However, a less addressed piece of the puzzle is: who is the entrepreneurial educator? In this paper, our aim draws upon Palmer's (1998) idea of wholeness, where we seek to connect the two problem spaces of the role diversity of entrepreneurial educators and how the educator is closely tied to the evolutionary development of the domain in constructing signature pedagogies that could cater for the issue of a low capitalization rate.Design/methodology/approach We problematize on a conceptual level the entry-level personas that have been addressed in prior literature by using the processes of transferability and evolutionary theory to tease out how variability among educators could create antecedents to form a signature pedagogy.Findings We recognize four archetypes: the experienced entrepreneur, the entrepreneurship scholar, the academic scholar and the pedagogical expert. Our problematization on the variance of the four archetypes provides a fertile ground to engage in addressing "the elephants in the room" in EE, the capitalization rate of graduates and the importance of developing a signature pedagogy, acknowledged in other domains, to enhance legitimacy.Originality/value The paper provides a nuanced outlook on who is teaching in the entrepreneurial classroom and problematizes from an evolutionary perspective the potential future paths to continue staying relevant for society as well as justifying our presence as a legit domain in academia.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2025
Keywords
Entrepreneurial educators, Evolution, Transferability, Signature pedagogy, Capitalization rate
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-71672 (URN)10.1108/IJEBR-07-2023-0672 (DOI)001330742500001 ()2-s2.0-85206606099 (Scopus ID)
Available from: 2024-10-22 Created: 2024-10-22 Last updated: 2025-08-26Bibliographically approved
Hägg, G., Haataja, V., Kurczewska, A. & McKelvie, A. (2024). Entrepreneurial Responsibility: A Conceptual Framework to Understand Ethical Dualism Throughout the Entrepreneurial Process. Entrepreneurship: Theory & Practice, 48(4), 1110-1126
Open this publication in new window or tab >>Entrepreneurial Responsibility: A Conceptual Framework to Understand Ethical Dualism Throughout the Entrepreneurial Process
2024 (English)In: Entrepreneurship: Theory & Practice, ISSN 1042-2587, E-ISSN 1540-6520, Vol. 48, no 4, p. 1110-1126Article in journal (Refereed) Published
Abstract [en]

Entrepreneurs have been promoted as a main engine of progress. However, recent scandals and questionable behavior have led to increased discussion of entrepreneurs' ethics. The purpose of this paper is to conceptualize entrepreneurial responsibility throughout the entrepreneurial process from an ethical viewpoint. We model entrepreneurial responsibility based on normative ethics (deontology and teleology), enabling us to better understand entrepreneurs' active and conscious responses to their ethical duties and the consequences thereof. Our theorizing opens new avenues for scholarly research related to the ethical nature of opportunities, the interconnection of entrepreneurial intentions and outcomes from a moral perspective, and potential societal impact.

Place, publisher, year, edition, pages
Sage Publications, 2024
Keywords
entrepreneurial responsibility, entrepreneurial process, deontological ethics, teleological ethics
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-66112 (URN)10.1177/10422587241227072 (DOI)001155388700001 ()2-s2.0-85184238066 (Scopus ID)
Available from: 2024-02-26 Created: 2024-02-26 Last updated: 2024-07-30Bibliographically approved
Aadland, T., Hägg, G., Lundqvist, M. A., Stockhaus, M. & Williams Middleton, K. (2023). Mitigating the lack of prior entrepreneurial experience and exposure through entrepreneurship education programs. International Journal of Entrepreneurial Behaviour & Research, 30(11), 19-44
Open this publication in new window or tab >>Mitigating the lack of prior entrepreneurial experience and exposure through entrepreneurship education programs
Show others...
2023 (English)In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 30, no 11, p. 19-44Article in journal (Refereed) Published
Abstract [en]

Purpose

To increase the understanding of how entrepreneurship education impacts entrepreneurial careers, the purpose of the paper is to investigate the role that a venture creation program (VCP) might have in mitigating or surpassing a lack of other antecedents of entrepreneurial careers. In particular, the authors focus on entrepreneurial pedigree and prior entrepreneurial experience.

Design/methodology/approach

Data from graduates of VCPs at three universities in Northern Europe were collected through an online survey. Questions addressed graduate background prior to education, yearly occupational employment subsequent to graduation and graduates' own perceptions of entrepreneurial activity in employment positions. The survey was sent to 1,326 graduates and received 692 responses (52.2% response rate).

Findings

The type of VCP, either independent (Ind-VCP) or corporate venture creation (Corp-VCP), influenced the mitigation of prior entrepreneurial experience. Prior entrepreneurial experience, together with Ind-VCP, made a career as self-employed more likely. However, this was not the case for Corp-VCP in subsequently choosing intrapreneurial careers. Entrepreneurial pedigree had no significant effect on career choice other than for hybrid careers.

Research limitations/implications

Entrepreneurial experience gained from VCPs seems to influence graduates toward future entrepreneurial careers. Evidence supports the conclusion that many VCP graduates who lack prior entrepreneurial experience or entrepreneurial pedigree can develop sufficient entrepreneurial competencies through the program.

Originality/value

This study offers novel evidence that entrepreneurship education can compensate for a lack of prior entrepreneurial experience and exposure for students preparing for entrepreneurial careers.

Place, publisher, year, edition, pages
UK: Emerald Group Publishing Limited, 2023
Keywords
Entrepreneurial career, Entrepreneurial experience, Entrepreneurial pedigree, Venture creation program
National Category
Business Administration Educational Sciences
Research subject
Organisational studies
Identifiers
urn:nbn:se:mau:diva-64858 (URN)10.1108/ijebr-07-2022-0607 (DOI)001129027500001 ()2-s2.0-85180729243 (Scopus ID)
Available from: 2024-01-08 Created: 2024-01-08 Last updated: 2025-02-18Bibliographically approved
Winborg, J. & Hägg, G. (2023). The role of work-integrated learning in preparing students for a corporate entrepreneurial career. Education + Training, 65(4), 674-696
Open this publication in new window or tab >>The role of work-integrated learning in preparing students for a corporate entrepreneurial career
2023 (English)In: Education + Training, ISSN 0040-0912, E-ISSN 1758-6127, Vol. 65, no 4, p. 674-696Article in journal (Refereed) Published
Abstract [en]

Purpose In the literature there is limited knowledge about how to prepare students for a corporate entrepreneurial career. The purpose is therefore to develop a framework for understanding the role corporate development projects play in corporate entrepreneurship education, and to examine the potential role of the design of the project. The study defines a corporate development project as a project being part of an academic education to provide students with working experiences situated in an experiential learning process. Design/methodology/approach Based on work-integrated learning literature, the authors first develop a conceptual framework. Thereafter, they undertake a multiple case study using data from a Master's Program in Corporate Entrepreneurship. Starting from the conceptual framework, the authors employ deductive thematic analysis in order to analyze data and finally to develop an elaborated framework. Findings In the framework, the authors identify and label five categories of learning outcomes from the corporate development project. The framework helps understand the interplay between the different learning outcomes in students' learning process and shows how the design of the project shapes the learning process. Practical implications The framework can assist educators in designing and integrating the corporate development project as a key module within a corporate entrepreneurship academic program. Originality/value Based on the framework, the study develops the knowledge about the design of corporate entrepreneurship education. Future research should test the framework using data from other academic programs in corporate entrepreneurship.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Corporate entrepreneurship education, Work-integrated learning, Corporate development project, Corporate development project design, Learning outcomes
National Category
Didactics
Identifiers
urn:nbn:se:mau:diva-49975 (URN)10.1108/ET-05-2021-0196 (DOI)000748503600001 ()2-s2.0-85122787517 (Scopus ID)
Available from: 2022-02-07 Created: 2022-02-07 Last updated: 2023-10-18Bibliographically approved
Hägg, G. (2023). Why so little talk about how to build legitimacy in the domain of entrepreneurial education?: A reflection considering progression and capitalization rate. Revue de l’Entrepreneuriat / Review of Entrepreneurship, 22(2), 35-39
Open this publication in new window or tab >>Why so little talk about how to build legitimacy in the domain of entrepreneurial education?: A reflection considering progression and capitalization rate
2023 (English)In: Revue de l’Entrepreneuriat / Review of Entrepreneurship, ISSN 1630-7542, Vol. 22, no 2, p. 35-39Article in journal (Refereed) Published
Abstract [en]

This short essay does not seek to provide clear answers, but instead to further address the importance of building legitimacy in an educational domain. I do so by pondering the role of how we build academic progression of the domain in higher education and the potential that capitalization rate might have as a food for thought vis-à-vis building the sought-after legitimacy. 

Abstract [fr]

Pourquoi la construction de la légitimité du champ de l’éducation entrepreneuriale est-elle si peu abordée? Une réflexion sur la progressivité et la conversion.

Ce court essai ne cherche pas à fournir des réponses arrêtées, mais plutôt à aborder l’importance d’un renforcement de la légitimité de notre champ dans le domaine de l’éducation. Je le fais en questionnant le rôle que peuvent jouer, d’une part, la manière dont nous construisons la progression académique des apprenants dans l’enseignement supérieur et, d’autre part, la possible augmentation du taux de conversion entendu comme le passage à l’acte. Ces deux éléments seraient une matière à réflexion dans l’optique de renforcer la légitimité de notre champ.  

Place, publisher, year, edition, pages
Lille: Académie de l'Entrepreneuriat et de l'Innovation (Cairn Info Int Edition), 2023
Keywords
Entrepreneurial education, legitimacy
National Category
Business Administration Educational Sciences
Research subject
Organisational studies
Identifiers
urn:nbn:se:mau:diva-62343 (URN)2-s2.0-85164475596 (Scopus ID)
Available from: 2023-09-06 Created: 2023-09-06 Last updated: 2025-02-18Bibliographically approved
Hägg, G. & Kurczewska, A. (2022). Guiding the first-year student entrepreneur: A conceptual map to nudge towards the reversal effect in learning (1ed.). In: Larios-Hernandez, G. J.; Walmsley, A.; Lopez-Castro, I (Ed.), Theorising undergraduate entrepreneurship education: Reflections on the development of the entrepreneurial mindset (pp. 33-48). Switzerland: Palgrave Macmillan
Open this publication in new window or tab >>Guiding the first-year student entrepreneur: A conceptual map to nudge towards the reversal effect in learning
2022 (English)In: Theorising undergraduate entrepreneurship education: Reflections on the development of the entrepreneurial mindset / [ed] Larios-Hernandez, G. J.; Walmsley, A.; Lopez-Castro, I, Switzerland: Palgrave Macmillan, 2022, 1, p. 33-48Chapter in book (Refereed)
Abstract [en]

This chapter addresses a recent argumentation in entrepreneurship education for the term odigogy, meaning to guide. The role of guidance has so far been discussed in relation to the balance between pedagogy and andragogy as well as between teacher- and student-led learning. The purpose of this chapter is to further develop odigogy, conceptualise a map for how to reason when facing first-year student entrepreneurs and discuss the challenges they encounter when entering higher education. Hence, it aims to contribute to the discussion on how to synthesise knowledge from different educational theories when developing our understanding of how to create conducive and progressive learning environments in entrepreneurship education.

Place, publisher, year, edition, pages
Switzerland: Palgrave Macmillan, 2022 Edition: 1
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-58356 (URN)10.1007/978-3-030-87865-8_3 (DOI)2-s2.0-85152839933 (Scopus ID)9783030878672 (ISBN)9781789909029 (ISBN)
Available from: 2023-02-26 Created: 2023-02-26 Last updated: 2024-06-11Bibliographically approved
Hägg, G. (2022). Prudent entrepreneurial graduates that take intelligent action (1ed.). In: Penaluna Kath; Jones Colin; Penaluna Andy (Ed.), How to Develop Entrepreneurial Graduates, Ideas and Ventures: Designing an imaginative entrepreneurship program (pp. 15-24). Cheltenham, UK: Edward Elgar Publishing
Open this publication in new window or tab >>Prudent entrepreneurial graduates that take intelligent action
2022 (English)In: How to Develop Entrepreneurial Graduates, Ideas and Ventures: Designing an imaginative entrepreneurship program / [ed] Penaluna Kath; Jones Colin; Penaluna Andy, Cheltenham, UK: Edward Elgar Publishing, 2022, 1, p. 15-24Chapter in book (Refereed)
Abstract [en]

The chapter of Gustav Hägg introduces the idea of the prudent entrepreneurial graduate. Drawing on the past work of Commenius and Dewey, Hägg is concerned with the underlying student capability which must be developed prior to action. Positioning his student's development around the notion of intelligent moral action, Hägg outlines the proactive use of student reflection to develop critical thinkers.

Place, publisher, year, edition, pages
Cheltenham, UK: Edward Elgar Publishing, 2022 Edition: 1
National Category
Business Administration
Identifiers
urn:nbn:se:mau:diva-58355 (URN)10.4337/9781789909029.00009 (DOI)2-s2.0-85163188268 (Scopus ID)9781789909029 (ISBN)9781789909012 (ISBN)
Available from: 2023-02-26 Created: 2023-02-26 Last updated: 2025-05-28Bibliographically approved
Projects
The sustainable city: How can dialogues enable sustainable innovation in real estate companies?
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-8985-2749

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