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2024 (English) In: International Kartvelological Congress IV: Abstracts, Tbilisi, 2024, p. 71-72Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en] Exploring the Linguistic Landscape of Old Batumi: The Case of Zviad Gamsakhurdia Street
— The linguistic signs in the public space reflect the language use in the surrounding neighborhood and society, forming the so-called linguistic landscape. As Landry & Bourhis (1997: 29) put it, “The language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combine to form the linguistic landscape of a given territory, region, or urban agglomeration.” The multitude of languages in the public space reflect a competition for visibility among dominant and minor languages. Georgian has gone through several phases of competition with Russian, emerging as the state language of independent Georgia. English, seeking the status of the main international language, is also competing with Russian in certain domains. Furthermore, globalization and migration are strong factors influencing language use and the linguistic landscape.
This study is a case study of one street, Zviad Gamsakhurdia Street in Old Batumi, exploring its linguistic landscape in detail: including all signs from official and commercial signs to private notes, signs, and graffiti. The study is based on fieldwork of language use in the public space conducted in July 2023, exploring which languages dominate in mono-, bi- and trilingual signs, whether there are any observable tendencies with respect to the choice of language(s) in certain domains, and what the characteristics are of official top-down communication, compared to non-official bottom-up communication. Against the increase of Russian-speaking migrants following February 2022, it is of particular interest to study which contexts signs involving Russian occur, and whether there are any observable patterns.
The research site and data collection of this case study is limited to one street. The street has been chosen as a central street in the historical part of Old Batumi. The study of one street may not claim to be representative of the linguistic landscape of the city of Batumi as a whole. However, the study of different sites in the city contributes to an understanding of the complexity of multilingualism in the public space of the city. The central street of Luka Asatiani in Batumi has been studied with a similar approach (Vamling 2023), which allows for comparison of similarities and differences.
— References
Landry, R. & R. Bourhis (1997): ‘Linguistic landscape and ethnolinguistic vitality: An empirical study’, Journal of Language and Social Psychology 16/1, 23–49.
Vamling, K. (2023): ‘The Linguistic Landscape of Batumi: The Case of Luka Asatiani Street'. In: Digital Kartvelology, Volume II, pp. 70–81.
Place, publisher, year, edition, pages
Tbilisi: , 2024
Keywords Linguistic landscape, Georgian language, Georgian studies, Batumi
National Category
General Language Studies and Linguistics
Identifiers urn:nbn:se:mau:diva-72593 (URN)
Conference International Kartvelological Congress IV, 25-27 September, 2024, Georgian National Academy of Sciences, Tbilisi
Note Abstract in Georgian available in the online publication.
2024-12-092024-12-092025-03-05 Bibliographically approved