Open this publication in new window or tab >>2024 (English)In: Technology Analysis & Strategic Management, ISSN 0953-7325, E-ISSN 1465-3990, Vol. 36, no 11, p. 3922-3935Article in journal (Refereed) Published
Abstract [en]
Digitisation is among the macro-trends that significantly influence the business world in the twenty-first century. Firms striving to succeed in this environment must develop new strategic approaches. The accelerating development of information technology (IT) drives digitisation. Therefore, IT and business strategies must be integrated. In this context, the information systems literature promotes the concept of digital business strategies (DBSs), reflecting a fusion between IT and business strategies. However, knowledge of the types and characteristics of such DBSs is currently scarce. Therefore, we developed a conceptually and empirically grounded typology of DBS based on the well-known business strategy classification by Miles and Snow (1978). Using a dataset comprising 192 firms worldwide, we conducted a cluster analysis, identified basic types of DBS, and evaluated their effects on firm performance. Moreover, we identified four types of DBS: non-digital reactor, analyser, digital opportunist, and digital producer. The study contributes to a better understanding of new business strategy concepts in the digitisation context.
Place, publisher, year, edition, pages
Routledge, 2024
Keywords
Digitisation, business strategy, firm performance, cluster analysis
National Category
Information Systems, Social aspects Business Administration
Identifiers
urn:nbn:se:mau:diva-61882 (URN)10.1080/09537325.2023.2234508 (DOI)001033829600001 ()2-s2.0-85165515753 (Scopus ID)
2023-08-162023-08-162025-03-10Bibliographically approved