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  • 1.
    Ahlin, Josefine
    Malmö University, Faculty of Technology and Society (TS).
    Hur upplever mottagarna audiovisuell information på TikTok?2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    TikTok is a social media platform where users produce short videos. Today TikTok is used by over 1 billion people. The application offers various features that promotes interaction and knowledge exchange among its users. Entertainment is strongly associated with TikTok, however since 2020 the use of the platform for youth activism has increased. On TikTok, users can express their social values and cooperate with each other. It is also common to use hashtags as a way of linking videos to a specific topic. The aim of this study is to understand how TikTok users experience audiovisual information regarding the topic of feminism. Videos were selected from the platform by using the search word feminism and the hashtag #feminism. This was followed by a content analysis to determine the videos differences and similarities, which enabled the final selection of five videos to be used in the next step of the study. The five videos were then presented during qualitative interviews where the respondents answered questions and expressed their opinions about for example trustworthiness, features and the information itself. The data was compared and analyzed both from a theoretical point of view and regarding different experiences expressed by the respondents. The respondents in this study showed the most interest in an explanatory video which presented them with new information by using pictures, video and speech. 

    The respondents showed greatest interest in two explanatory videos who presented new information by using pictures, video and speech. Information presented with pictures were considered to facilitate the understanding of the message, make it more interesting and arouse curiosity. Another video appreciated by the respondents used a narrative to convey entertaining education they could relate to. The recipients’ willingness to engage in the videos were linked to their positive experiences of how the information was presented. This study also shows that previous knowledge, information needs, motivation to use TikTok as well as different processing styles affected the respondents’ experiences.

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  • 2.
    Ahlin, Melanie
    Malmö University, Faculty of Technology and Society (TS).
    Deltagarkulturens värde i det moderna medielandskapet2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a case study that study the participant culture as well as the community and commitment among the audience at Sveriges Radio Creepypodden. The purpose of the study is to create a deeper understanding of participant culture as a phenomenon and how it creates a space for community by analyzing the listening participation of Sveriges Radios Creepypodden. The aim of the study is to gain a greater understanding of what a mediums historical development can look like and how listeners are allowed to actively participate in the medium.  An interviw with the creator of Creepypodden, Jack Werner and two listeners was conducted. In addition to the interview, an analysis of collected data from four different posts published in ”Creepypodden – Eftersnack” on Facebook has been conducted. 

    The theory chapter process the concept of media convergence which gives the reader an understanding of what media convergence means but also how it works in the media world. Participant culture is discussed as a central aspect in the modern media landscape. The study shows that the work Creepypodden does with participant culture is the foundation to the existence of the podcast and that the community among the listeners is perceived as rewarding.

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  • 3.
    Autili, Marco
    et al.
    Dipartimento di Ingegneria e Scienze dell'Informazione e Matematica, Università degli Studi dell'Aquila, Via Vetoio, 67100 L'Aquila, Italy.
    Inverardi, Paola
    Dipartimento di Ingegneria e Scienze dell'Informazione e Matematica, Università degli Studi dell'Aquila, Via Vetoio, 67100 L'Aquila, Italy.
    Spalazzese, Romina
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Internet of Things and People (IOTAP).
    Tivoli, Massimo
    Dipartimento di Ingegneria e Scienze dell'Informazione e Matematica, Università degli Studi dell'Aquila, Via Vetoio, 67100 L'Aquila, Italy.
    Mignosi, Filippo
    Dipartimento di Ingegneria e Scienze dell'Informazione e Matematica, Università degli Studi dell'Aquila, Via Vetoio, 67100 L'Aquila, Italy; Dipartimento di Matematica e Informatica, Università degli Studi di Palermo, Via Archirafi 34, 90123 Palermo, Italy.
    Automated synthesis of application-layer connectors from automata-based specifications2019In: Journal of computer and system sciences (Print), ISSN 0022-0000, E-ISSN 1090-2724, Vol. 104, p. 17-40Article in journal (Refereed)
    Abstract [en]

    Ubiquitous and Pervasive Computing, and the Internet of Things, promote dynamic interaction among heterogeneous systems. To achieve this vision, interoperability among heterogeneous systems represents a key enabler, and mediators are often built to solve protocol mismatches. Many approaches propose the synthesis of mediators. Unfortunately, a rigorous characterization of the concept of interoperability is still lacking, hence making hard to assess their applicability and soundness. In this paper, we provide a framework for the synthesis of mediators that allows us to: (i) characterize the conditions for the mediator existence and correctness; and (ii) establish the applicability boundaries of the synthesis method.

  • 4.
    Axelsson, Josefin
    et al.
    Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
    Killander, Sara
    Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
    Vad gör kakorna med oss?: En studie om internetanvändares kunskap och inställning till datainsamling via cookies2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines Swedish internet users' knowledge and attitude towards data collection through cookies. The purpose of the study is to find out the level of their knowledge and what attitude they have towards cookies as well as examining if there is a relation between the two. The study is based on quantitative research through an online survey and was strengthened by qualitative research in the shape of semi-structured interviews. The survey generated eighty-three responses and from them six respondents were interviewed. The result showed a low level of knowledge about data collection through cookies and a neutralt or negative attitude towards these. There was a general concern among the respondents of their personal information falling into the wrong hands or having their privacy violated. Despite the concerns there was also a casualness and indifference towards the internet users own responsibility and behavior with data collection. In conclusion the attitude towards cookies was mostly negative and the knowledge was in general very low. There’s a need for relevant education of the subject to raise the level of knowledge by the internet users so that they can develop a digital literacy and get the right conditions in today's digitalized society.

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  • 5.
    Azarnoush, Simine
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Edström, Louise
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Hello (man's) world: En studie om kvinnor och marknadsföring av programmeringsutbildningar2022Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    Programming today plays an indispensable role for society's functions but there is a underrepresentation of women both in the industry and in educations related to programming. This study aims to examine how women respond to marketing for education related to programming and how marketing could be improved. This is to attract more women to the educations and potentially increase gender equality in IT.

    In theory, it is stated that there is a strong stereotype about programmers, which women do not identify with. Increased representation, community and creativity-related educational titles are identified in previous studies as proposals for marketing measures to even out the gender distribution.

    To investigate the perception of the marketing for educations related to programming, focus group interviews were conducted. Based on the answers, a questionnaire was designed whose results would confirm or deny the focus groups' statements.

    Women had a positive reaction when creative words were used and when shown broad representation of gender and ethnicities. Negative reactions arose when homogeneous groups of stereotypical programmers were portrayed. A recurring wish was to see the education in a larger context and to see concrete examples of educational elements and future occupational tasks.

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  • 6.
    Bakare, Samuel
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    FACEBOOK AND NEIGHBORHOOD WATCH: A study on Facebook Adoption for Community Neighborhood Watch amongst People in Kirseberg, Malmö.2022Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Many studies have focused on the societal implication of the emergence of Web 2.0. However, only a few researches have focused on the interrelationship of social media and surveillance. This thesis specifically examines the role of Facebook in community engagement on neighborhood surveillance. using a locality in Malmö municipal, Kirseberg area,  the study aimed to determine the role of the community Facebook group, its affordances, and contributions towards community engagement for neighborhood watch. Through interviews of stakeholders, observations of posts on the Kirseberg Facebook group, and a community-based participatory workshop of the residents in Kirseberg, Malmö, the study engaged 14 residents and stakeholders using data visualization as prototype artifacts to engage participants and elicit responses for data gathering. The data gathered was analysed based on thematic recognition of the study's objectives. The results indicated that many residents interact with features and tools on the Facebook group to initiate the affordances capabilities of Facebook on information relating to neighborhood surveillance.  It also noted that Facebook is a precursor and initial engagement point towards collective community action on neighborhood watch.  The thesis concludes that Facebook, as a part of the Web 2.0 platform, with strict moderation, has the inherent tools that could create affordances in different levels of interactions for the specific purpose of information, communication, engagements, and conversations towards community mobilization, building, and engagement for neighborhood watch and surveillance. The study, however, suggested further research of this phenomenon with more extensive coverage of areas in Malmö and expansion of stakeholders with an expansive methodology. 

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  • 7.
    Bengtsson, Hanna
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Ferhm, Elin
    Malmö University, Faculty of Technology and Society (TS).
    Sociala medier i Polisens tjänst: En studie om sociala mediers påverkan på rekrytering inom Polisen2022Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    This study aims to investigate if the Swedish Police Authority and the social media accounts of Police employees on social media have an impact on the interest of the Police profession. The study intends, with its results and discussion, to make visible ways of creating an increased interest in Police training and the profession as such. The study is based on a combined method containing a quantitative questionnaire, a semi-structured interview, and a document examination of the Police's annual reports from 2020 and 2021. The quantitative questionnaire resulted in 213 responses from police students at Malmö university. Furthermore, this was supplemented by a qualitative interview that was carried out with a teacher for the Police's distance education at Malmö university. 

    The results of the study showed that the Police's presence on social media has a major impact on Police students' trust and interest for the Swedish Police force, and that it largely had a positive impact on trust. Furthermore, the results show that the marketing of the Police via social media has no major impact on the interest in the profession as a majority of the respondents considered that they created the interest on their own. The results of the interview and the document survey indicate that the Police and Police education are constantly working on marketing the profession via digital channels, including campaigns, posts, and the Police's attraction work.

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  • 8.
    Beramand, Linnéa
    Malmö University, Faculty of Technology and Society (TS).
    The Cost of Convenience: An Exploration of the Privacy Aspects in Period-Tracking Applications: A mixed-method study of perceived privacy by users in period-tracking applications2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The increasing demand for female-centred services and devices in the digital era has challenged traditional notions of privacy. This thesis explores how users perceive privacy issues in period- tracking applications provided by various developers. By utilising mixed-method research and adopting an ethnographic methodology within the framework of Actor-Network Theory, this study examines the trade-off of sensitive data in exchange for predictions through agential roles in the use of period-tracking applications. The results reveal that users desire control over whom they share their menstrual information with and feel confident doing so with non-human actors, the period-tracking application. Users are unaware of the developers' access to their data and the potential selling of it to third parties. The study highlights the power dynamics between users, period-tracking applications, and developers and their impact on perceived privacy. The research emphasises the mediating role of the period-tracking application in trust and power dynamics as users perceive privacy differently in the digital and physical worlds. The thesis proposes a podcast prototype that demonstrates the impact of technology on user behaviour and their willingness to compromise their privacy. The prototype aims to evokes emotions and encourages reflection on how non-human actors can influence decision-making. The podcast prototype emphasises user's need for more awareness of how data is used and highlights the potential dystopian future. Through this demonstration, the thesis aims to contribute to a deeper understanding of the complex interplay between human and non-human actors in the digital world and their effect on individual privacy. 

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  • 9.
    Berg, Martin
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Automation as an empty signifier: Interrogating automated work futures and their non-technologies2022Conference paper (Refereed)
    Abstract [en]

    This paper explores the role of anticipated futures of automation in public administration. Engaging with ethnographic research with stakeholders from roughly ten municipalities in Sweden, this paper examines the tension between different ways of imagining automated work futures and the extent to which they are associated with (or not) technologies. Automating data-driven processes is believed to alleviate administrative drudgery and support a goal-driven, efficient public sector. Various stakeholders participate in the implementation of automation systems, including corporate actors, managers, politicians, and civil servants. This group of stakeholders has diverse perspectives and expectations regarding the future of work automation and its role in the organisation of public services. Some see automated work processes as a way to boost efficiency, productivity, and precision through algorithmic data processing; others, however, see them as ways to allow professionals to spend less time on repetitive, rule-based, and seemingly tedious tasks, so that they can focus on their core professional practice. Challenging established narratives about work automation, this paper suggests how automation can be used to visualise, think about, and communicate organisational change without involving any technology per se, but rather as an empty signifier to which future-making practices can be affixed and legitimised. By emphasising social expectations and experiences, the paper interrogates emerging automated work futures in ways that move beyond techno-optimism and economic-political goals of efficiency and optimisation, not the least by showing that automation is situated, social and contingent.

  • 10.
    Berg, Martin
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Digital Technography: A Methodological Framework for Interrogating Emerging Technologies2021Conference paper (Refereed)
    Abstract [en]

    Emerging digital technologies are becoming increasingly prevalent in contemporary society. As future- oriented, promissory, and sometimes yet to be realised, such technologies pose particular methodological challenges for digital social research since they partake in creating the future they aim at transforming. This paper proposes a methodological framework to study the construction of emerging digital technologies as meaningful phenomena. Corporate actors within this growing field adopt similar marketing strategies that involve sharing multimodal promotional materials on digital platforms where technical specifications blend with evocative stories. These stories employ a future- oriented vocabulary in which words such as change, re-imagination, reinvention, and transformation play an essential role. Building on recent ethnographic research, this paper demonstrates how emerging digital technologies are promoted by creating a symbolic and imaginary context in which such technologies make perfect sense. These studies focus on wearable devices, digital food technologies, and systems for work automation. The empirical examples demonstrate how the promotional materials involve discursive practices that produce a particular kind of situated and transformative knowledge that allows emerging digital technologies to appear meaningful. These empirical examples serve as a basis for the formulation of ’digital technography’ as a methodological framework that allows for an interrogation of how emerging digital technologies are imagined across different sites of knowledge production.

  • 11.
    Berg, Martin
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Digital Technography: a Methodology for Interrogating Emerging Digital Technologies and Their Futures2022In: Qualitative Inquiry, ISSN 1077-8004, E-ISSN 1552-7565, Vol. 28, no 7, p. 827-836Article in journal (Refereed)
    Abstract [en]

    This article introduces “digital technography” as a methodology to interrogate and voice emerging digital technologies and their anticipated futures. I demonstrate, with reference to recent research on wearable self-tracking devices, digital food technologies, and platforms for work automation, how one can gain an understanding of these technologies by attending to the materials in which they are promoted; and actively engaging with them imaginatively and self-reflexively as a social scientist. This article outlines a digital technographic methodology centered around the three conceptual anchors of specification, valorization, and anticipation, all of which pertain to how a digital technology aims and perhaps even aspires to become a part of everyday life. 

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  • 12.
    Berg, Martin
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Digital teknografi: Att studera hur framväxande digitala teknologier försöker lära känna oss2023In: Tekniska mediestudier: En introduktion till metoder och teknologier / [ed] Martin Berg; Maria Engberg; Sara Leckner, Lund: Studentlitteratur AB, 2023, p. 55-80Chapter in book (Other academic)
    Abstract [sv]

    Vi anpassar oss ständigt till de medieteknologier vi lever våra liv med, men hur kan vi få kunskap om hur de får oss människor att agera på olika sätt? I det här kapitlet får du bekanta dig med digital teknografi, en metod för att studera och analysera framväxande digitala teknologier som sätter teknologierna och deras förväntningar i centrum. Kapitlet utgår från självövervakningsteknologier, företrädesvis ”smarta” smycken, men fungerar lika bra för tjänster som TikTok och Instagram. Du får veta mer om nyckelbegrepp för att analysera marknadsföringsmaterial av framväxande digitala teknologier. Genom detta lär du dig hur till synes oskyldiga mobilappar kan bli föremål för vetenskapliga studier, kritik och teoretiserande.

  • 13.
    Berg, Martin
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Frozen Margaritas, Free Nibbles and the Future of Work: A Small Ethnography of Digital Professionals at SXSW2023Conference paper (Other academic)
    Abstract [en]

    Despite the growing interest in how digital technologies affect work life, there is still a need for in-depth research and policy work that scrutinize where, by whom, and how the anticipated work futures are shaped and appropriated. Who sets the agenda for the future of work, and how are these images about the future of work with digital technologies created and negotiated? More importantly, where does this occur? There are key moments at a handful of globally influential 'first places' where the ideas and inventions for the digital future of work are shown and explored. These nascent ideas quickly set expectations as industries, communities, organizations, and individuals adopt and further disseminate what they have learned at those pivotal sites. This paper reports from an ethnographic pilot study of a global conference that has grown into an unmissable taste-making event that sets trends and shapes the future of work through and with digital technologies: South By SouthWest (SXSW) in Austin, TX, USA. Drawing on observations and interviews with ten participants representing the digital and creative industries in Sweden, this paper shows how digital work futures are constituted through anticipatory and appropriation practices, and how a sense of belonging - based mainly on pleasures - runs through the processes and practices by which technologies, experiences, and anticipations become entangled in everyday professional environments.

  • 14.
    Berg, Martin
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Hate it? Automate it!: Thinking and Doing Robotic Process Automation and Beyond2022In: Everyday Automation: Experiencing and Anticipating Emerging Technologies / [ed] Sarah Pink, Martin Berg, Deborah Lupton, Minna Ruckenstein, London & New York: Routledge, 2022, 1, p. 157-170Chapter in book (Refereed)
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  • 15.
    Berg, Martin
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Om digitala forskningsmetoder: entusiastiska betraktelser från utkanten2022In: Idrottsforum.org/Nordic sport science forum, ISSN 1652-7224, no 2022-02-17Article, book review (Other academic)
  • 16.
    Berg, Martin
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    The State of Work Automation: Interrogating Anticipated Futures and Metaphors of Organisational Change2022Conference paper (Refereed)
    Abstract [en]

    In the Nordic countries, which are known for their expansive welfare systems, public administration is increasingly being viewed as a potential automation site. Data-driven process automation is believed to alleviate administrative drudgery and support a goal-driven, efficient public sector. In the implementation of automation systems, a variety of stakeholders participate, including corporate actors, managers, consultants, politicians and civil servants. As stakeholders, these groups have diverse perspectives and expectations regarding the anticipated future of automation and its role in the organization of public services. The idea of automated work processes is accepted by some as a way to boost efficiency, productivity, and precision through algorithmic data processing; others, however, see such systems as ways to let professionals spend less time on repetitive, rule-based, and seemingly tedious tasks so that they can focus on their core professional practice. This paper engages with the tensions between the different ways of imagining automatized futures by reporting from ethnographic research with stakeholders from roughly ten municipalities in Sweden, as well as digital technographic studies of two world- leading work automation platforms. Using the sociology of expectations as a theoretical framework to illuminate these tensions, this paper explores the role of anticipated automation when organizations imagine change. The paper shows that automation can be used to help envision, think about, and communicate organizational change without involving any technology, but rather as a metaphor to which future-making practices can be attached and legitimized. Work automation is understood in the paper as fundamentally social and structured as well as affected by expectations regarding future benefits and potential risks. By explicitly paying attention to expectations and experiences, the paper allows for an interrogation of emerging automated work futures that goes beyond techno- optimism and economic-political goals of efficiency and optimisation, not the least by illustrating work automation’s situated and contingent nature.

  • 17.
    Berg, Martin
    et al.
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Engberg, Maria
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Beräkningsmedier2021In: Introduktion till medieteknik / [ed] Pernilla Falkenberg Josefsson; Mikael Wiberg, Lund: Studentlitteratur AB, 2021, p. 261-269Chapter in book (Other academic)
    Abstract [sv]

    Vad kan falska nyheter, VR-glasögon och aktivitetsarmband lära oss om medieteknik som forskningsämne? Med utgångspunkt i tre forskningsbaserade exempel introducerar vi beräkningsmedier som ett nyckelbegrepp för framtida medieteknisk forskning. Begreppet bidrar till att ta fram digitala teknologiers datafierande karaktär och deras inflytande på relationen mellan människor och deras kroppar, mellan medier och vad som uppfattas vara verkligt i en medialiserad värld. Detta hjälper oss att bedriva vetenskaplig forskning inom ämnet medieteknik på sätt som både skapar förståelse för och bidrar till utvecklingen av digitala medier med hänsyn till deras tekniska, sociala, kulturella och ekonomiska förutsättningar.

  • 18.
    Berg, Martin
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Engberg, Maria
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Leckner, Sara
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Inledning: Varför tekniska mediestudier?2023In: Tekniska mediestudier: En introduktion till metoder och teknologier / [ed] Martin Berg, Maria Engberg & Sara Leckner, Lund: Studentlitteratur AB, 2023, 1, p. 11-23Chapter in book (Other academic)
  • 19.
    Berg, Martin
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Engberg, MariaMalmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.Leckner, SaraMalmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Tekniska mediestudier: En introduktion till metoder och teknologier2023Collection (editor) (Other academic)
    Abstract [sv]

    I en tid då medielandskapet är i ständig förändring och traditionell medieforskning konstant utmanas ökar behovet av att förena teknik, humaniora och samhällsvetenskap. Medie- och teknikforskning kräver innovativa angreppssätt för att navigera bland komplexa relationer mellan kultur, samhälle, ekonomi och teknologi.

    I den här boken bjuder ledande forskare in till samtal om teknologins utmaningar och möjligheter. Här presenteras redskap för att utforska, beskriva, begreppsliggöra och förstå nya relationer mellan medieteknologier och deras omvärld – en kunskap som förbereder läsaren att på egen hand kombinera samhällsvetenskapernas kritiska analyser med teknikvetenskapernas tradition att utveckla tillförlitliga och effektiva system.

    Tekniska mediestudier riktar sig till studenter inom ämnen som medieteknik, medie- och kommunikationsvetenskap, kulturvetenskap, data- och systemvetenskap, interaktionsdesign och informatik.

  • 20.
    Berg, Martin
    et al.
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Ruckenstein, Minna
    University of Helsinki, Finland.
    Kaun, Anne
    Södertörn University.
    Larsson, Stefan
    Lund University.
    Lomborg, Stine
    Copenhagen University, Denmark.
    Automated Welfare Futures: Interrogating Automated Decision-Making in the Nordics2022Conference paper (Other academic)
    Abstract [en]

    How can we, as social scientists, make sense of the promises and implications of automated and data-driven systems that are becoming increasingly ubiquitous and essential for the Nordic welfare states? What are the theoretical and methodological tensions and possibilities that these systems pose to research when they assemble and disassemble existing structures, organisational logics and dependencies?

    Over the last few years, critical social science research has established that data harvesting and digital tracking, in particular, pose a general societal challenge that risks undermining Nordic values of autonomy and equity and the overall welfare of people. At the same time, the welfare state and welfare provision are increasingly characterised by processes of datafication, promoting uses of data analytics and automated decision-making (ADM). Researchers have flagged datafication as a specific concern for the public sector in relation to questions of ADM systems, and other forms of data-driven optimization. Despite the burgeoning literature on various concerns and the ethical guidelines and regulatory initiatives that try to respond to them, however, we have engaged so far with a limited range of theoretical and methodological approaches to explore the social dynamics at play in concrete contexts of ADM.

    This roundtable brings together key scholars that engage critically with the social aims and implications of datafication to address how ADM is imagined, practised and experienced in different empirical contexts and across various organisational levels in the Nordics. The roundtable will open with short ’provocations’ through which the speakers present and contextualise concepts they have used or would like to promote in the study of emerging automated and data-driven systems. The provocations are followed by a joint discussion about how these concepts can support sociological research that studies the promises and implications of automated and data-driven systems as part of the myths and realities of the Nordic welfare states, now and in the future.

  • 21.
    Bexell, Tilda
    Malmö University, Faculty of Technology and Society (TS).
    Dags att lägga ner marknadsavdelningen?: En studie om hur marknadsförare kan mäta varumärkeskännedom.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. The study was conducted in collaboration with the B2B company Croisette Real Estate Partner where the approach was to distribute a survey via the company's company page on LinkedIn, where the aim was to compare the degree to which a respondent could retell of two posts from Croisette's LinkedIn page and how they had interacted with the posts. Four qualitative interviews were also conducted where marketers in both the B2B and B2C sectors were asked how they measure brand awareness today. The study's findings regarding the survey concluded that most respondents were able to retell what the posts were about without having interacted with the posts. The interviews concluded that brand awareness is measured in different ways and mostly outside of social media platforms like LinkedIn. Conclusions drawn are that marketers should not limit themselves to only one metric, but that metrics such as likes, comments and shares are not the focus for measuring brand awareness effectively.

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  • 22.
    Bianchi, Andrea
    et al.
    Industrial Design, KAIST, Korea, Republic of and School of Computing, KAIST, Republic of Korea.
    Hodges, Steve
    Microsoft Research, United Kingdom.
    Cuartielles, David
    Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
    Oh, Hyunjoo
    Industrial Design &; Interactive Computing, Georgia Institute of Technology, United States.
    Lambrichts, Mannu
    Hasselt University, Flanders Make - Expertise Center for Digital Media, Belgium.
    Roudaut, Anne
    University of Bristol, United Kingdom.
    Beyond prototyping boards: future paradigms for electronics toolkits2023In: CHI EA '23: Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems, Association for Computing Machinery (ACM), 2023, article id 333Conference paper (Refereed)
    Abstract [en]

    Electronics prototyping platforms such as Arduino enable a wide variety of creators with and without an engineering background to rapidly and inexpensively create interactive prototypes. By opening up the process of prototyping to more creators, and by making it cheaper and quicker, prototyping platforms and toolkits have undoubtedly shaped the HCI community. With this workshop, we aim to understand how recent trends in technology, from reprogrammable digital and analog arrays to printed electronics, and from metamaterials to neurally-inspired processors, might be leveraged in future prototyping platforms and toolkits. Our goal is to go beyond the well-established paradigm of mainstream microcontroller boards, leveraging the more diverse set of technologies that already exist but to date have remained relatively niche. What is the future of electronics prototyping toolkits? How will these tools fit in the current ecosystem? What are the new opportunities for research and commercialization?  

     

  • 23.
    Björklund, Filip
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Svensson, Sofia
    Malmö University, Faculty of Technology and Society (TS).
    Influencer-marketing på sociala medier: En studie om relationen mellan företag och konsumenter genom Influencer-marketing2023Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    In the last decade, digitization has accelerated and developed the media landscape, resulting in social media becoming one of the main tools for marketing. The most used social platform in 2020 was Facebook, followed by Instagram and YouTube, both with a usage rate of around 60%, which is a number that is constantly increasing. 

    This study aims to investigate whether influencer marketing on social media is an effective method for reaching the target audience in the Swedish fashion market. The study aims to demonstrate decisive factors for whether the Influencer-marketing strategy is worth investing in or not. The goal is also to examine how companies reason about opportunities and risks when working with influencer marketing. The study is based on a method combination consisting of a quantitative survey with cluster sampling and four semi-structured, qualitative interviews with companies. The companies that participated in the study were two that apply influencer marketing and two that eliminate the method. All companies interviewed operate in the same industry but have varying marketing strategies. The quantitative survey resulted in 131 responses from individuals who are exposed to influencer marketing on social media. 

    The result of the study showed that Instagram and Facebook are the primary platforms for organizations to market on. The result also showed that Instagram and TikTok were the primary platforms that respondents spend their time on. Furthermore, the result also showed that there are divided opinions about applying influencer marketing, which among other things, depend on the company, products, and target audience.

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  • 24.
    Carlbom, Jockum
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Sköld, Axel
    Malmö University, Faculty of Technology and Society (TS).
    ”Att arbeta hemifrån”: En studie om medieföretags påverkan av Zoom och Teams under Covid-192021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Under 2019 uppkom en pandemi som fick en stor påverkan på mediebolag och deras anställda. Denna studie studerar hur mediebolag använder kommunikationsverktygen Zoom och Teams vid digitala förändringar inom verksamheten under Covid-19. Studien innehåller digital transformation, beteendeteori samt hur medarbetares arbetssituation påverkas av att arbeta på distans. Med hjälp av kvalitativa intervjuer med ledare och medarbetare gav det en inblick inom ämnet. Studiens slutsats visar på hur mediebolags ledare och medarbetare påverkas av distansarbete samt vilken påverkan kommunikationsverktygen Zoom och Teams har. Teknisk förmåga, en fungerande kommunikation för samtliga parter och en positiv inställning till förändring är avgörande för en lyckad digital implementering. Valet av kommunikationsverktyg beror främst på en strävan efter kundnöjdheten, kommunikationsverktygets funktioner och säkerhet.

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  • 25.
    Costéus, Mimi
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Lindblom, Linnea
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Hur påverkas en influencers eget grundade varumärke av att influencern är med om en skandal? En kvantitativ undersökning om hur negativ publicitet påverkar varumärkets Instagram2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today influencers have a great influence on consumers, which to some extent, has become crucial for companies. It is more common for influencers to also create their own established brands. This study has been based on four Swedish influencers that have their own established brand. These influencers and their brands are Therése Lindgren (Indy Beauty), Katrin Zytomierska (Clean Eating), Rebecca Stella Dion (Rebecca Stella Beauty) and Alice Stenlöf (A-dsgn). The study aims to investigate how an influencer's scandal affects their own founded brand on Instagram. This was investigated using two quantitative methods. The first method, cross-sectional study, analyzed the number of likes and the number of comments on the brands Instagram. The study then examined respondents’ actions online towards the influencers brand through a quantitative survey.

    The result showed that the average number of likes decreased after the scandal for three out of four influencer brands. The average number of comments decreased for one out of four brands. Moreover, the results from the survey revealed that the respondents actively choose not to like posts from influencer brands on Instagram after the scandal. The main reason for this was that the respondents did not want to support influencers until they were convinced the influencers had changed their behaviors and actions. Furthermore, the respondents also wanted to receive a public apology from the influencer before they were prepared to forgive the influencer.

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  • 26.
    Dal Cin, Guenda
    Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
    The Emergence of Italian Antiracist Social Media Accounts on Instagram: A Critical Discourse Analysis Through Counter-storytelling2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This Degree Project presents the antiracist practices in the Italian social media scenario, and specifically on Instagram to create new contributions on the literature of antiracism and social media, serving as a framework to identifying racist behaviours and discourse. The strategies and tools of antiracist practice are used for the analysis, in addition to critical race theory and critical discourse analysis for the methodology. Texts and specific keywords are analysed through different social media accounts and posts, in order to find out what terminology is used and whether different minorities use the same kind of language or what changes. The focus for the analysis is on what ways minorities are represented and in what media format, what types of representation, words and stereotypes are used and what forms of counter-storytelling are the authors creating. Counter-stories stand in opposition to dominant narratives, the so-called majoritarian stories and represent the main thread across all social media posts analysed, with the aim of undermining racist behaviours and practice. Racial discrimination in everyday life and personal stories of racism discrimination appeared to be among the main categories chosen by the creators to build up social media posts and to create counter-storytelling. The three organisations selected are aware of the antiracist discourse and key words repeated include racism, discrimination and white (privilege), also in hashtags. The engagement rate and reels views reveal how involved the followers are with the content and what type of posts are more successful, including twice the prevalence of video content over static one. On top of Instagram, 4 YouTube videos were also analysed, showing how different minorities in Italy are perceived by Italian white people, with the focus on what kind of biases and stereotypes emerge the most. 

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  • 27.
    Darejati, Nora
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Cederslätt, Emil
    Malmö University, Faculty of Technology and Society (TS).
    Kan du prata flytande kod?: En studie om hur programmeringsstudenter upplever krav i platsannonser2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The lack of women in the IT industry has been discussed for many years. There is still an underrepresentation of women within the field in Sweden, and companies find it difficult to recruit women. One way for companies to attract candidates could be through job advertisements. However, previous research show that men and women can be affected differently by the wording of job advertisements. The purpose of this study is to create an understanding of how female programming students experience the requirements in job advertisements within programming professions, and whether there are any differences between how female students and male students experience job requirements. Using this understanding, the study aims to identify factors that companies could consider when designing job advertisements. This is investigated through qualitative interviews and a quantitative survey.

    The results show that the female students find it difficult to determine the level of the requirements in job advertisements and whether they reach the required level. How the level is perceived can be affected by the wording of the requirements. The women in this study prefer requirements that are written as lists rather than running text. Several aspects showed a similarity between how the women and men experienced the requirements. For example, both genders have experienced difficulties in determining the level of the requirements, and they have also experienced the required level as too high. Both genders experience that they meet the personal requirements more often than the technical ones. However, there are also some differences. For example, the women in this study are less likely than the men to apply for a job if they do not meet all the requirements in a job advertisement. The women in this study also generally seem to be more uncertain about questions concerning job searching compared to the men.

    Factors that companies could keep in mind when creating job advertisements are the number of requirements, the order of the requirements, the wording of the requirements, the differentiation of preferred skills from required skills, the contextualization of the requirements and the required work experience.

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  • 28.
    Ekman, Hampus
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Strand, Erik
    Malmö University, Faculty of Technology and Society (TS).
    AI: A helping hand for digital marketing agencies?: AI: En hjälpande hand för digitala marknadsföringsbyråer?2024Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. The agencies were interviewed regarding frequent processes, AI usage, and attitudes toward the technology. Two ChatGPT experiments were conducted to get the interviewees’ insights on its use and the results. The data was categorized with the help of qualitative content analysis. Previous research and journals were additionally used to discuss the potential and consequences of AI, GPT in general, and GPT-3. Information about the different tools that use GPT-3 was collected through websites, articles, and blogs. The study’s data shows that tools using GPT-3 can streamline repetitive or time-consuming processes within ideation, content production, data analysis, personalized customer interactions, and increase productivity within digital marketing agencies. The tools’ tendencies to produce discriminating, faulty, generic, or uncreative information nevertheless create the need for constant human monitoring, source criticism, post-processing, and complementing with creative inputs. Researchers recommend the method of post-processing generative AI results. Digital marketing agencies have already begun implementing this method. Agencies’ attitudes toward the technology’s future within the industry are generally positive. The technology might, according to the interviewed agencies, become a threat to digital marketing professions in the future. This threat may occur if AI develops the creative ability to produce material that evokes emotions in the same way humans currently can. The agencies also believe that the technological change within the industry will come with new copyright laws, regulations, and pricing structures emphasizing creativity and competence.

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  • 29.
    Elfvingsson, Agnes
    Malmö University, Faculty of Technology and Society (TS).
    Ett Digitaliserat Museum: En Fallstudie av Malmö Museers Digitaliseringsarbete2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Digitalization permeates multiple parts of our contemporary, digitally mature society, including the public sector, business, and people’s leisure time. Also, digitalization intersects with the interest in cultural heritage and museums in Sweden. What does the relationship between digitalization and museum activities look like? The following work is a Bachelor level thesis on Media Technology that aims to map the digitalization process following a case study methodology. Data collection took place through interview with two employees from the Digital Evaluation group at Malmö Museer. The study references previous research concerning digitalization in museums focusing on digital archiving, tools and implements. Andree Malraux’s theory of Le Musée Imaginaire (The Museum without Walls) is used as the theoretical basis. The thesis shows that Malmö Museer works actively with the implementation of digital features in its very extensive work. The research showed that digitalization at Malmö Museer intentionally takes place in accord with the digital development in society.

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  • 30.
    Engberg, Maria
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Data Society.
    Bolter, Jay David
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Georgia Institute of Technology.
    Freeman, Colin
    Georgia Institute of Technology.
    Liestøl, Gunnar
    University of Oslo.
    MacIntyre, Blair
    Georgia Institute of Technology.
    The Acropolis on the Immersive Web2021In: The Journal of Media Innovations, ISSN 1894-5562, Vol. 7, no 1, p. 41-51Article in journal (Refereed)
    Abstract [en]

    We report here on an application of reality media(virtual and augmented reality) to digital culturalheritage. The particular challenge we address is:how to combine VR and AR to bridge the gap betweenthe center (the museum housing cultural artifacts)and periphery (the heritage site where theartifacts were found) while at the same time attendingto, even enhancing, the aura of both artifacts andsites? Our proposed solution is to implement thecultural heritage technique known as situated simulation(sitsim) in combination with a social virtual environmentcalled Hubs. Our case study is a sitsim ofthe Acropolis in Athens, which can function on locationand remotely and offers real-time conferencingcapabilities for its participants.

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  • 31.
    Erikson, Julia
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Skillt, Caroline
    Malmö University, Faculty of Technology and Society (TS).
    Digitalt ledarskap i mediebranschen: En fallstudie av två mediebolag och hur deras interna processer samt ledarskap kan effektiviseras med hjälp av digitala kommunikationsverktyg2022Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    This is a case study between two media companies that due to the Covid-19 pandemic, which hit the world by storm in 2019, had to switch their work processes to remote work. The physical leadership became an E-leadership and the media companies learned how leadership is affected when employees work remote from various places. We have examined what digital communication tools two selected companies have used and what challenges our selection has faced, but also how the internal work processes have changed. Through qualitative interviews with project and production managers at two established media companies in Sweden, we have investigated the differences and similarities that the companies have experienced. Finally, as further research, we propose a larger survey of the media industry and remote work to investigate whether other companies have experienced the same thing as our respondents, and if there are patterns. 

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  • 32.
    Forthmann Henningsson, Katja
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Åberg, Emelie
    Det kan du fixa online: En kvalitativ studie om demokratisk digitaliseringhos äldre i Malmö2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The digitalization in Sweden has progressed intensively, and is often referred to as an enablerwhen it comes to public administration. What happens when the digitalization of public servicestakes place so rapidly? The purpose of this study is to review and increase understanding ofwhether the digitalization of public administration is done democratically and how digitalizationaffects older Swedish individuals. Previous research has mainly addressed that the goal ofdigitalization is to promote and streamline government activities, but that the demands placedon the citizens creates gaps. Research on digital divides has further shown that non-use ofdigital technology is often related to socio-economic factors. The study has an abductive basis,and the collected data is based on ten qualitative semi-structured interviews, seven with peopleover 60 years old and three with employees within public administration. The respondents forpublic administration believe that their activities adapt to the needs of visitors. At the same time,the group of older citizens states that their independence has been negatively affected bydigitalization, which is more due to their lack of digital competence than a lack of digitalmotivation. The result shows that digitalization in Sweden takes place democratically to someextent, despite this, many individuals live in digital exclusion. The conclusion is thus that digitalmotivation is vital for acquiring broader digital competence. Targeted efforts are required forthe digitally excluded who possess digital motivation in order to increase their competence andthus achieve increased digital inclusion.

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  • 33.
    Fristedt, Saga
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Communication, collaboration and belongingness in virtual teams: mapping out enablers and constraints2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In an increasingly digital world, virtual work becomes more common every year. Additionally, virtual work has suddenly become the reality for a large part of the world’s population due to the coronavirus pandemic. Therefore, a study on virtual teamwork is currently of high relevance. The purpose of this study is to gain a deeper understanding and provide knowledge on enablers and constraints for communication, collaboration and belongingness in virtual teams as well as ICTs impact on the virtual teamwork. The study has a phenomenological research design with a qualitative approach. Empirical data has been collected by studying three transnational, virtual teams by conducting six semi-structured individual interviews. The sample was selected through a strategic selection. A thematic analysis has been conducted to compile and analyze the data, which thereafter has been set in relation to the theoretical framework of the study. The enablers found in the results were flexibility and availability for communication, clearly defined roles, high level of both task- and relationship based communication as well as depth of relationships, trust and shared understanding for collaboration, and responsibility, seeing into team members homes and virtual social team activities for belongingness. Additionally, ICTs were found as a main enabler for all themes. The identified constraints were time dispersion for all three themes, as well as virtuality as a whole. Additionally misunderstandings was identified for collaboration and lack of natural and spontaneous social conversation for belongingness. Furthermore, the findings implicate that ICTs with characteristics of richer type in relation to media richness are preferred most of the time to enable a better virtual work climate regards to communication, collaboration and belongingness. However, some criteria for media richness cannot be fully utilized in virtual teams due to time dispersion. Lastly, findings implicate that the choice of ICT based on previous experience, rather than linked to suitability, might hinder an optimal model of ICT usage for a well-functioning virtual team.

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  • 34.
    Hansson, Lovisa
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Trolle, Therese
    Malmö University, Faculty of Technology and Society (TS).
    Är alla broar brända?: En studie om skandalers påverkan på modeföretag och influencers2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study has investigated the cancel culture on social media and how this affects companies and influencers respectively. The aim was to identify and create a better understanding of consumer interactions after a brand scandal and thus compare the consequences for the different types of brands. Through these insights, the study aims to increase knowledge about how companies and influencers should prevent and manage crises. Both qualitative and quantitative methods were used in the investigation. A survey with 200 respondents was conducted, where questions about the use and actions on social media as well as their attitudes to different types of scandals were answered. After collecting material from the survey, a focus group was created with six respondents, where supplementary questions were asked and deeper discussions were held. The results from the surveys were analyzed and categorized to highlight similarities and differences, partly between the respondents' interaction with brands after a scandal, partly how the consequences affect companies and influencers respectively. Based on the results, we could identify that influencers are more negatively affected by scandals. They were considered easier to replace, as their content is mainly entertainment based and the range of entertainment is already large. Companies, unlike influencers, proved more difficult to disassociate from, as equivalents in supply were perceived as difficult to find, which led to their habits overcoming morality. Influencer marketing as a marketing model has begun to be questioned due to distrust and lack of authenticity, which threatens the sustainability of the business model and the future of the industry.

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  • 35.
    Holm, Maximilian
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Nilsson, Sebastian
    Malmö University, Faculty of Technology and Society (TS).
    Sociala mediers roll i en mindre fotbollsklubb: En fallstudie om Halmstads BK2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media usage is rapidly increasing for football clubs and supporters. Their purpose with social media differs however, where a football club is looking for a potential source that encourages financial benefits. A supporter’s use of social media is linked to belonging and engagement, however their exact motives and needs must be identified. This study means to establish the needs of a club’s social media pages for supporters to a smaller club with a Uses and Gratifications perspective. By establishing the supporters' needs and gratifications sought and how well the club meets and encourages them, it can be determined how well a club is positioned to benefit from social media’s financial benefits. The impact of the Covid-19 pandemic on supporters needs of its club’s social media is also studied.

    This study is based on Halmstads BK, which represents a smaller football club, and its supporters. This study contains three qualitative interviews as well as a survey with 106 respondents. The result shows that Halmstads BK’s supporters primarily use the club’s social media to seek information about the team. Belonging and interaction is also an identified need that is currently not being met by the club which negatively impacts the channel's activity. The pandemic did not increase the supporters' need for the club’s social media but rather brought it back to how it was before the pandemic. Because of the low activity on the club’s channels a financial model around social media is not suitable at this moment.

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  • 36.
    Hossain, Samina
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Applying gamification to raise awareness of an individual’s water consumption2022Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Water is essential to life, but it is becoming inadequate, even in Europe. In central, western, and a few parts of northern and northeastern Europe, water availability is facing challenges due to the impacts of climate change. These impacts further cause strains on water abstractions needed for agriculture, industries, energy, and public water supply, as well as causing extreme weather conditions like droughts during the summer. One possibility is to reduce these issues by raising awareness among individuals of their direct and indirect water consumption. However, this study implies that people cannot visualize their water consumption due to not possessing or conveniently accessing their water meter. Thus, this thesis explores the implementation of gamification and its features using a prototype to observe if this can create motivation to educate individuals in reducing their water consumption. This study uses research through design approach centered around the mid-fidelity mobile application prototype, named SAVR, developed in the iterative design process. The iterative process consists of three phases where the participants are involved in evaluating the prototype containing gamification features. The results suggest that specific game features such as points, progress and feedback successfully engaged participants in using the prototype, consequently changing their attitude, and stimulating some awareness raised on their water consumption.

    Overall, this opens a scope for municipalities to adopt a gamified mobile application to communicate the importance of sustainable water use as well as educating the citizens of the awareness in a playful way.

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  • 37.
    Igefjord, Hanna
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Widman, Annie
    Malmö University, Faculty of Technology and Society (TS).
    Möjligheter och utmaningar med digitala verktyg: En fallstudie om hur museer i nutid och i framtid samverkar med digitala verktyg2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study is to contribute to an increased understanding of how Malmö konstmuseum, Moderna museet, Malmö konsthall and Malmö Museer use digital tools on site and on their website. The study will look at the factors that affect how, and why digital tools are used, as well as what the future vision for digital tools looks like.

    The study method is based on semi-structured interviews with the communicators from each museum and on systematic observations of the four museums' websites. The material has then been processed using qualitative content analysis. Based on analysis and discussion of the study's results and theory, the conclusions are summarized that the different uses of digital tools in all museums are affected by factors such as economic resources and lack of digital competence. Also, each museum's attitude to digital tools. Furthermore, covid-19 has accelerated the digital transition and digitalization has been given higher priority at each institution. It is concluded that each museum will invest more in digital tools in the future to inform and communicate to the visitor in a more adapted and entertaining way. 

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  • 38.
    Israel, Wasaja
    Malmö University, Faculty of Technology and Society (TS).
    The virtual experience: A qualitative study among young adults on their perception of Facebook Metaverse2022Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis investigates reactions of young people in Malmö-Sweden about the proposed Facebook Metaverse. Gauging young people’s association/reactions about Facebook Metaverse before its practical existence is the study's main focus. The thesis assesses Web 2.0 as a pivotal mark that enabled development of social networks and virtual worlds like Facebook Metaverse. Through qualitative interviews and semiotic analysis in data collection, three main themes became noted as both theoretical perspectives and findings of the study that entails the young people's opinions on the soon to be launched Facebook Metaverse. The 3 themes are; Connectivity & interactivity, Anonymity and identity, and Datafication, privacy & commercialisation. The results highlight pros and cons with the Facebook metaverse that encompasses risks of intrusive data collection, possibilities for self-empowerment through avatars and new ways of communicating. The thesis concludes with a created artifact/altered video that presents a critical aspect of Mark Zuckerberg’s version of the Facebook Metaverse informed by the research. 

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  • 39.
    Jang, So-Youn
    et al.
    Georgia Inst Technol, Atlanta, GA 30332 USA..
    Park, Jisu
    Georgia Inst Technol, Atlanta, GA 30332 USA..
    Engberg, Maria
    Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    MacIntyre, Blair
    Georgia Inst Technol, Atlanta, GA 30332 USA..
    Bolter, Jay D.
    Georgia Inst Technol, Atlanta, GA 30332 USA..
    RealityMedia: immersive technology and narrative space2023In: Frontiers in virtual reality, ISSN 2673-4192, Vol. 4, article id 1155700Article in journal (Refereed)
    Abstract [en]

    In this paper, we treat VR as a new writing space in the long tradition of inscription. Constructing Virtual Reality (VR) narratives can then be understood as a process of inscribing text in space, and consuming them as a process of "reading" the space. Our research objective is to explore the meaning-making process afforded by spatial narratives-to test whether VR facilitates traditional ways of weaving complex, multiple narrative strands and provides new opportunities for leveraging space. We argue that, as opposed to the linear space of a printed book, a VR narrative space is similar to the physical space of a museum and can be analyzed on three distinct levels: (1) the architecture of the space itself, (2) the collection, and (3) the individual artifacts. To provide a deeper context for designing VR narratives, we designed and implemented a testbed called RealityMedia to explore digital remediations of traditional narrative devices and the spatial, immersive, and interactive affordances of VR. We conducted task-based user study using a VR headset and follow-up qualitative interviews with 20 participants. Our results highlight how the three semantic levels (space, collection, and artifacts) can work together to constitute meaningful narrative experiences in VR.

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  • 40.
    Johansson, Nellie
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Fridays For Future: En fallstudie av en social rörelses användning av digitala medier för att kommunicera klimatförändringar och transmedialt berättande2021Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
    Abstract [en]

    How does the social movement Fridays For Future use digital media when communicating their stance on climate change? The study at hand employs qualitative interviews in order to discern how the organisation use digital media and external transmedia storytelling in their fight for climate preservation. Here, representatives of the organisation are interviewed about strategic decisions taken in regards to organisational digital media use. The collected data was categorized using qualitive content analysis. Additionally, a supplementary netnographic study is featured in which the campaign #Withdrawthecap is examined. The netnographic study resulted in a large amount of data, which was processed through a qualitive data analysis with the support of Gambarato's (2013) analytic considerations. This study unveils the prominence of transmedia mobilization. Furthermore, digital media are used to organize strikes and quickly respond to politicians' decisions regarding the climate issue. The #Withdrawthecap campaign uses most of the elements that defines transmedia storytelling which indicate that the narrative form is used to some extent to communicate climate change.

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  • 41.
    Johnsson, Linus
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Hållbarhet - trendigt säljord eller viktigt budskap?2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Using sustainability claims as a sales pitch is starting to be the new norm, even though some products aren’t even close to being environmentally friendly. Marketers are exploiting the consumers lack of knowledge in sustainability as a way to convince them that their products are a good choice, especially in the fashion industry. This study aims to investigate how micro- enterprises in the fashion industry use their digital channels to market their values and products in the most trustworthy and transparent way possible, without getting accused of green washing.

    The research uses a qualitative research method, semi-structured interviews, in order to understand how ”slow fashion” companies use their digital channels to market their values and products in the most transparent and responsible way possible. The data collected from the interviews is later discussed and analysed together with existing research that’s previously been made in the sustainability marketing field.

    The results conclude that communicating sustainability in marketing should be done with caution. Even though marketing non environmentally friendly products as “green” or “sustainable” can increase sales, it could damage the company's reputation and decrease sales in the future. Previous studies have shown that the new generations are more likely to engage with and buy sustainable products and services. Social media is the place to reach these consumers, and the sustainability communication through these channels should be informative yet engaging in order to maximize the reach and trust from the consumers.

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  • 42.
    Järlsäter, Sophie
    Malmö University, Malmö Institute for Studies of Migration, Diversity and Welfare (MIM).
    The New Modern Art: Ethical considerations and new interpretations of art2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis examines the expanding relationship between Artificial Intelligence (AI) and art. Through research, interviews, and a survey, the study concludes that AI has a significant impact on art, both positively and negatively. The findings suggest that AI can serve as a helpful tool for artists in creating new artwork, but can also pose a threat due to less job opportunities. Additionally, the thesis addresses ethical concerns surrounding the use of AI in art, such as authorship and the lack of diversity in AI-generated art. The research suggests for visual artists to use AI as a tool to enhance their process and thrive where the AI lacks. AI art is not meant to replace visual artists, and the study is made to understand the connection between technology and art.

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  • 43.
    Jönsson, Linnéa
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Sällberg, Erika
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Receptet för optimering av digital marknadsföring på Instagram2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The expansion of digital marketing has increased the amount of published posts on platforms like Instagram. Some marketers lack knowledge about which factors in Instagram posts that attract attention and at the same time are relevant for the user. The lack of knowledge was discovered by studying three different Instagram profiles by reason of their shifting amount of interactions, in terms of likes. The three chosen profiles are within the workout apparel industry. The purpose of this study was to find general factors that increase or decrease the amount of engagement and the reasons behind it. Further, the purpose was to develop guidelines of which factors marketers should have in mind while creating content. The methods used in this study are a semiotic image analysis, a focus group and a thematic analysis of the focus group. The result showed that common factors do exist for those posts that generate more likes and for those who generate less likes. The conclusion is that companies within the workout apparel industry should publish images that include well known individuals, images that are bright and warm, exudes happiness, calm and an everyday feeling. To increase the amount of interaction the images must generate attention and be relevant.

  • 44.
    Kajrup, Gabriella
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Nilsson, Louise
    Malmö University, Faculty of Technology and Society (TS).
    Delningsekonomi: En analys på Airbnbs strategier och digitala plattform under Covid-192021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The sharing economy (SE) and specifically sharing companies with services in travel and tourism have been greatly affected by Covid-19. In connection with this, digitalization has been accelerated. The study aims to examine how the digital platform Airbnb has changed and developed new strategies during the pandemic. The aim is also to investigate how digitalization can affect Airbnb's future concepts regarding accommodation and experiences. Empirical material has been collected through 14 qualitative email interviews with the company's hosts, all of whom arrange digital experiences from different locations around the world. The material is complemented by two secondary sources in the form of podcast interviews with Airbnb founder Brian Chesky. The results showed that Airbnb has developed various strategies to be able to adapt to the pandemic, such as internal cuts, long-term stays and the concept of digital experiences. The majority of the hosts are pleased with the new concept and believe that digital experiences will remain even after the pandemic. Regarding the future effect of digitalization on Airbnb's concepts, digitalization can have major effects in such a way that more people travel physically because they now see the opportunity to work remotely and take the work with them on trips. At the same time, social behaviors such as distancing will remain after the pandemic and alternatives such as VR and AR may become more relevant in the company in connection with continued digital experiences.

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  • 45. Kristoffersson, Rasmus
    Den digitala bilaffären: en fallstudie om digitalisering bland bilåterförsäljare i Sverige2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the automotive industry, there is an ongoing change focusing the 120-year-old sales model that laid the foundation for a car dealer structure that is established all over the world. There are sharp indications that the automotive industry, with a focus on the car retailers, has begun digitalization, meaning that the role of traditional car retailers is facing a significant change. The study aims at studying the driving forces and obstacles to digitalization among car retailers and examines how digitalization affects companies on an overall level, especially among retailers within the automotive industry. The purpose is also to identify how car retailers reason about and apply the digital car retail.

    To provide an opportunity for an in-depth understanding, empirical data has been collected through four qualitative interviews with industry actors who are early adapters of the possibilities provided by digitalization. Based on a literature study, prevailing development trends are discussed in the empirical result in the light of selected theories.

    The results show that digitalization has led the automotive industry into a comprehensive industry change. Based on Christensen's (1997) model, the digital car business is to be regarded as a disruptive innovation that will lead to irreversible industry changes over time. The spread of innovation is at the stage where early adopters have embraced the innovation and will affect the entire industry for a long time before the late majority embraces the innovation. The clearest driving force is that digital car retailing motivates car manufacturers to rationalize one stage in new car sales and increase profit opportunities by selling directly to customers. This pushes retailers to find their ways to take advantage of digital car retailing and identify what new business opportunities can be developed. A clear obstacle that will slow down the use of digital solutions is the uncertainty among customers when it comes to dare buying a car without seeing and test driving.

    The study has also resulted in a simple model with four key areas for the development of digital car retailing; new consumer behaviors, digital presence, transparency, changed value offerings. With this as a starting point, existing business models and marketing strategies can be evaluated and adapted to the industry's transformation by asking the question how the ongoing change actually affects “us” as car retailers.

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  • 46.
    käll, Casper
    Malmö University, Faculty of Technology and Society (TS).
    Idrottare och sociala medier: En kvalitativ studie om hur manliga och kvinnliga idrottare använder sina sociala medier.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today, an elite athlete cannot only focus on their sport, it has become impossible to ignore social media completely. As these platforms generate so many opportunities for the athletes to strengthen the financial conditions as well as the personal brand. In contrast when the traditional media reported sport the female athletes were always underrepresented, the athletes can now be more involved and influence about what will reach the audience. These are some of the factors that this study examines differences and similarities between male and female athletes' use of social media. The study focuses mainly on Instagram and what the athletes publish on this platform. The purpose is to see if the athletes have different intentions and attitudes around their social media and how Instagram affects the athletes and companies. Through a digital data collection, twelve athletes' Instagram feeds have been analyzed and mapped to get a clearer picture of what the athletes publish. This analysis has served as a feasibility study for the three more in-depth interviews conducted with two athletes and one company. The qualitative interviews examined more the intention behind the publications and how companies view sponsorship of athletes via social media.

     

    The study shows that social media increases the opportunities for athletes to get more sponsors and better contracts. It has even become so important with social media that athletes feel that companies care more about their followers on Instagram than their sport achievements. The male athletes have always had the most media space when the traditional media had the power, but when it comes to social media, it is the female athletes who get the most followers. One reason for this that the company interviewed in the study mentions is that the female athletes are better at making their content feel genuine. This also means that companies need to guide their male athletes more regarding what content should be published. In conclusion, this study shows that the male athletes mostly publish content that is competition-related compared to the female ones where posts related to privacy occur more often.

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  • 47.
    Levin, Emelie
    et al.
    Malmö University, Faculty of Technology and Society (TS).
    Hildingsson, Engla
    Malmö University, Faculty of Technology and Society (TS).
    Seniorers onlinehandel: En kvantitativ- och kvalitativ studie om faktorer och anpassningar som påverkar seniorers handel online2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It is mainly the elderly who lives in a digital exclusion in Sweden. Many elderly needs help to carry out digital activities, including online shopping. This suggests that there is a need to adapt digital media to the elderly. This study intends to deepen the understanding of digital exclusion, and the factors that influence seniors' intentions and opportunities to shop online. The study will then examine how adjustments to online shopping can increase seniors' intention to shop online. The factors are based on the Unified Theory of Acceptance and Use of Technology model (UTAUT) and the Innovation Resistance Theory (IRT) and is tested through 12 theses. A combination of methods conducted on seniors aged 55 and over generated 97 survey responses and 4 interviews. The result shows that Swedish seniors today live in a digital exclusion due to a lack of interest and knowledge of digital technology. The study indicates that non-users have more barriers and fewer driving forces in relation to users. The users overcome the barriers by utilizing driving forces which positively influence their intention to shop online. Therefore, the driving forces can be used to overcome the barriers. This should be done through adaptations in the form of education, design of distinct websites, accessible customer service and secure delivery processes.

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  • 48.
    Liderås, Alexander
    Malmö University, Faculty of Technology and Society (TS).
    Conceptualizing A Digital Bridge in Sports Entertainment2022Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Covid-19 pandemic was detrimental to many industries and the sports industry was no exception. Due to ceased activity and financial deficit, sports organizations now look towards directing resources to developing digital technologies to enhance the customer experience. Jägersro Trot & Gallop is one of Sweden’s leading figures in the trotting industry, but they are suffering from financial decline and interest from customers. With no concrete plans on how to reach certain demographics, this study explores how digital technologies can help with reaching these demographics. This study introduces a new concept called Digital Bridge, which is prototyped in the form of a digital arena and then tested in two different qualitative focus groups. With a phenomenological approach, the study aims to understand the participant’s experience with the newly introduced concept. Findings show that the demographic between ages of 24-30 are prone to digital experiences presented in the prototype, with a high emphasis on socialization. Findings also show that the digital bridge can attract this demographic, even when individuals do not have prior experience with the sport. This study concludes that the concept of digital bridge can be beneficial for organizations who have difficulties in attracting new demographics. 

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  • 49.
    Lindroos, Karoline
    Malmö University, Faculty of Technology and Society (TS).
    Chattbotar och Virtuella assistenter: En kvalitativ intervjustudie kring för- och nackdelar med implementering av AI i svenska företag2022Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    Digital communication services such as chatbots and virtual assistants are becoming more common and popular for companies and organizations to use. The chatbot and the virtual assistant are related computer systems built with underlying technology that aims to mimic human conversations in a way as realistic as possible. Companies and organizations use these digital communication tools for both internal and external use as a customer service alternative. When using these digital communication services, several challenges arise. This study intends to find out the main advantages and disadvantages. The study was conducted in the form of interviews with six Swedish companies that have implemented the chatbot or the virtual assistant on their website and/or use it as assistance internally. One of the study's interviewed candidates is a developer of virtual assistance and does not use it themselves within the company. The study's collected results from the interviews show that the main advantages of a chatbot or virtual assistant are 1) Accessibility around the clock, 2) The smooth transition from chat to human administrator, and 3) Handling of monotonous simple tasks. The main disadvantages are 1) The system is trained with incorrect data, 2) Different information reaches the customer from the chatbot and a human administrator, and 3) Too high expectations of the system from the beginning. The study's summary conclusion is that the chatbot and the virtual assistant require continuous underlying work to maintain as good a user experience as possible.

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  • 50.
    Madsen, Angelica
    et al.
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Nymanson, Carl
    Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
    Bör du v(AR)a rädd för framtiden?: En studie om The Privacy Paradox och potentiella integritetsrisker med Augmented Reality2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In a time when digitalization is more widespread than ever, the amount of data collected and shared is increasing. As new technologies develop, challenges for privacy concerns arises. An active online user is likely to engage in one or many social media platforms, where the purpose often involves sharing information with others. Since Augmented Reality is more frequently supported in some of the biggest social media applications, the purpose of this study was to investigate potential privacy concerns with Augmented Reality. The study’s approach consisted of an empirical data collection to create a theoretical framework for the study. Based on this, a digital survey and interviews were conducted to further investigate the user's behavior online and The Privacy Paradox. Based on the results of the survey, The Privacy Paradox could be confirmed and a better understanding of how the user interacts through digital channels was achieved. The study treats different aspects of privacy concerns such as user terms, privacy policies, data brokers, future consequences and what technology enables. The study reached the conclusion that users, businesses and today's technology allow a more sensitive type of information to be collected through a data breach. Even if there has not yet occurred a data breach enabled by Augmented Reality prior to this study, there is a risk that it is only a matter of time until this happens. 

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