This chapter discusses current changes in how pornography is perceived, consumed, and produced in Scandinavia, with a particular focus on Sweden. Brian McNair argues that the development in liberal democracies that has legalized and facilitated pornography in the past four decades has also enabled various sorts of progress that have been made in the areas of women's and gays' rights as well as the rights to sexual citizenship. The chapter focuses on the producers' perspective, the consumption angle and the changing context for consumption of pornographic images are also taken into account. Two producers of different pornographies are juxtaposed and compared: Mia Engberg, who produced Dirty Diaries; and Mike Beck, who has been producing mainstream porn films. The chapter is partly based on earlier research into the pornographic film in Sweden in the 1970s, but although the chapter provides historical background, the main emphasis is on the contemporary scene.