We focus on the global norm of the supermarket through interorganizational relationships between supermarkets and suppliers, customers, governments, and beyond. Our matter of concern is the supermarket and its intertwined supply chains as an extensive force of neoliberal economic expansion. This supermarket and the ways in which these relations of power matter are explored critically from the perspective of Gaia as multiple stories of what is called the critical zone (CZ). Explicit, hidden, and invisible forms of power legitimize the supermarket as an anthropocentric force of good, enacting the power of its narrative in relation to our behavior, preferences, and knowledge. We argue that the supermarket is a creative and destructive force that is becoming ever more impossible to sustain and in serious need of reorientation, reconfiguration, and transformation of its material-discursive relations in alignment with the economy of the CZ sooner rather than later. Thus, we respond to the new climatic regime and its demand for grounding — down to earth!