Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Political Rhetoric and Enemy Images: A Case Study of Tomio Okamura's Rhetoric on Facebook During the Czech 2021 Parliamentary Election
Malmö University, Faculty of Culture and Society (KS), Department of Global Political Studies (GPS).
2024 (English)Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
Abstract [en]

This thesis investigates the use of enemy images by using a case study of Czech far-right politician Tomio Okamura. In order to achieve its purpose, it makes use of a theoretical framework, based on the five speech legitimization strategies created by Antonio Reyes, as well as a mixed methods single case study, undertaking both a qualitative and a quantitative analysis to showcase how he uses enemy images and which groups he uses as his enemies. This is accomplished by looking at the 49 Facebook posts made by Okamura in the week leading up to the Czech 2021 parliamentary election. The study finds that Okamura mainly utilizes four distinct enemy images, often in connection with each other, with the EU and ‘the West’ being the most frequent one, and that he furthermore, in a majority of his posts, uses rhetoric and strategies closely resembling Reyes’ theories to successfully employ them.

Place, publisher, year, edition, pages
2024. , p. 57
Keywords [en]
enemy images, Facebook, speech legitimization strategies, SPD, Tomio Okamura
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-68332OAI: oai:DiVA.org:mau-68332DiVA, id: diva2:1865886
Educational program
KS GPS Human Rights
Supervisors
Examiners
Available from: 2024-06-11 Created: 2024-06-05 Last updated: 2024-06-11Bibliographically approved

Open Access in DiVA

No full text in DiVA

Search in DiVA

By author/editor
Kasparová, Klára
By organisation
Department of Global Political Studies (GPS)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 31 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf