Jägersro is a horse racing track situated in Malmö, Sweden. A public body funded this organization to start its Machine Learning (ML) journey. Jägersro wants to use this opportunity to initiate its journey towards a digitally transformed organization. During its ML journey, the institution will face different barriers. This study aims to analyze the start of the organization’s journey. A sociomaterial perspective is applied during the analysis to generalize the findings. A project like this is an ideal start for a digital transformation as ML is a well-defined area. Results indicate a strong need for making implementation efforts visible and material to spark further development of a DT.