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Out of sight, out of mind?: (In)visibility of/in platform-mediated work
Vienna University of Economics and Business, Austria.ORCID iD: 0000-0002-5423-6428
Vienna University of Erfurt, Germany.ORCID iD: 0000-0002-2059-8965
2020 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 24, no 8, p. 1852-1871Article in journal (Refereed) Published
Abstract [en]

With platforms accounting for 1–3% of paid work in advanced economies, discussions on their impact on labor are proliferating. Focusing on commercial platforms providing intermediation to a workforce available on-demand, we further systematize the field by approaching platform-mediated work through the lens of (in)visibility. We map four basic forms of platform-mediated work against three variations of (in)visibility: (1) perceptible, (2) institutional, and (3) individual, and discuss the implications through the stories of three protagonists of platform workers. The suggested meta-analysis tool for understanding the mechanism of rendering platform workers obscure exposes who is recognized as a worker, what is recognized as work, and how these questions are negotiated in a platform-mediated digital space. As such, the framework provides a joint space for the discussions of the core issues of the field—from regulation and uncertainties of platform employment, through exacerbating vulnerabilities of workers, to surveillance and self-governance.

Place, publisher, year, edition, pages
Sage Publications, 2020. Vol. 24, no 8, p. 1852-1871
National Category
Social Sciences Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:mau:diva-66304DOI: 10.1177/1461444820977209ISI: 000624853700001Scopus ID: 2-s2.0-85098079376OAI: oai:DiVA.org:mau-66304DiVA, id: diva2:1843845
Available from: 2024-03-12 Created: 2024-03-12 Last updated: 2024-03-12Bibliographically approved

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Gruszka, KatarzynaBöhm, Madeleine
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