This exploratory study attempts to understand users' strategies to assess the veracity of information they find on social media services (SNSs). It also aimed to determine whether age or educational factors affected their strategies. Based on established models of credibility assessments by Fogg (2002), Hilligoss and Rieh (2008), Lucassen & Schraagen (2011), and Metzger (2007), it developed a hybrid model. The study found that the primary strategies employed by users to assess credibility on SNSs were found to be ‘triangulation’, ‘personal expertise’, ‘looking in the comments for further information’, ‘grammar, presentation and spelling’, ‘source bias’ and ‘source reliability’.