Quality is like a fire that ignites peoples’ desire, energy, commitment, and performance. Consequently, an abductive renewed analysis of Deming’s philosophy is offered here to build “the road map to being “better than the best.” In the broadest sense, we now know that quality should be incorporated to every level of a firm, and become part of the essence and everything the organization does. From typing or answering the phone calls to assembling products and serving the end customer, quality is fundamental to organizational success. However, one big omission left out by virtually all quality management researchers and literature was how to manage quality with leadership and bringing quality awareness to employees or communicate the quality policy to customers or consumers and the society. We provided an answer to this literature gap (under-explored missing piece). In framing the world, quality/leadership was contrasted with the social psychology’s post- Gordon Allport’s notion of stereotypes, prejudice, xenophobia, and outgroup discrimination, (ultra-complex human phenomena that are apparent today), fueled by antiimmigrant rhetoric, hate, negative biases, GF’s I can’t breathe police brutality, and raw resentment. Overall, the chapter offers managerial, philosophical, and practical interpretations of a possible alliance of leadership and total quality management (TQM + L= QL 2.0).