As wireless devices and the useful services they can deliver become more pervasive and affordable; the need for wireless broadband technologies meeting the demands of emerging market countries is growing. In this paper the technology choice in wireless broadband access and service architecture is discussed with reference to three important wireless broadband technologies and relevant parameters such as service activation, authentication and delivery, cost effectiveness and sustainability. The main focus of the article is towards wireless broadband technology deployment in developing countries and rural communities for providing innovative wireless broadband services.