The concept of connective memory highlights how memories are shaped by connections between people, objects, media, and institutions. It derives from the growing discussions on how technological and digital developments affect contemporary memory culture and, in particular, from Andrew Hoskins’ conceptualization of a “connective turn” and a “new memory ecology.” Connective memory is both a methodological and an analytical tool as it inspires memory studies to explore memory by tracing and analyzing how different interactional trajectories intersect with and compete against each other. The concept is thusly designed to challenge ideas of “individual memories” and the binaries of individual and collective and active and passive. Even though the concept of connective memory is closely tied to technological and digital developments, it is important to note that it inspires memory research to investigate both online and offline connections. Connective memory has also been an influential concept in José van Dijck’s more wide-ranging conceptualization of a “culture of connectivity.” Her conceptualization not only engages with remembering but also deals with the connected society as a whole, and it provides a critical perspective on technology and social media platforms.